Full article: http://www.boxoffice...ack-300-million
The box office performances of Iron Man 3, The Great Gatsby, and Star Trek Into Darkness have already helped May lift 2013's bottom line. Next comes the time of year every exhibitor looks forward to: Memorial Day weekend. In fact, 2013's first holiday frame of summer may be the most anticipated in a long time.
This weekend will see the release of three new titles: Fast and Furious 6, The Hangover Part III, and Epic. The former two are expected to post big numbers, while Epic has more reserved expectations behind it. That flick's main advantage will be the fact that no animated movies have opened since March'sThe Croods--meaning families with little kids will be looking for something new.
That being said, the real stories will be the two big franchise sequels. BoxOffice is currently forecasting openings of $108 million and $73 million for Fast 6 and the third Hangover, respectively. Add in our expected $30 million for Epic, and the new releases alone should account for more than $200 million of business between Friday and Monday.
By comparison, the entire market (new releases and holdovers combined) totaled... (more)