Full article: http://www.boxoffice...ity-world-war-z
If you think you're experiencing déjà vu, don't worry. Nearly every summer sees one weekend where a high-profile animated flick goes up against a would-be live-action blockbuster. That kind of strategic counter-programming has worked well for duos such as 2008'sWall-E & Wanted and 2011's The Hangover Part II & Kung Fu Panda 2.
Conversely, it doesn't always work: see the disappointing performance of last year's Abraham Lincoln: Vampire Hunter when it opened against Pixar's Brave. Ditto for 2010 when Toy Story 3's monster numbers overshadowed the disastrous Jonah Hex.
The pendulum may be swinging back in favor of two successes coming to fruition, though. 2013's key June match-up arrives with Pixar's Monsters University and Brad Pitt's World War Zdebuting on Friday, June 21. Our five-day tracking period four weeks out from their openings indicates big potential... (more)
Edited by ShawnMR, 29 May 2013 - 01:23 PM.