From 'Iron Man 3' to 'Hangover III': The Profit Breakdown of May's Blockbusters
With worldwide marketing now costing as much as $175 million per film (gulp), THR sources reveal how box office, home entertainment and TV will contribute to each studio's bottom line.
Iron Man 3 (Disney/Marvel Studios)
Budget/marketing: $375 million
Projected global gross: $1.2 billion
Revenue analysis: May's biggest grosser is on track to generate profits upward of $400 million for Marvel and Disney, even after gross participants -- including Robert Downey Jr. -- take their fees, along with the $90 million or so owed Paramount because of its previous distribution deal with Marvel.
The Great Gatsby (Warners Bros./Village Roadshow Pictures)
[color=#800000;]Budget/marketing: $280 million[/color]
Projected global gross: $345 million
Revenue analysis: Thanks to generous Australian tax incentives, the budget for Baz Luhrmann's 3D epic was a modest $105 million. With a surprisingly decent domestic haul ($129 million to date) and predictably good global business, Gatsby should result in profits in the $25 million range.
Star Trek Into Darkness (Paramount/Skydance Productions)
[color=#800000;]Budget/marketing: $365 million[/color]
Projected global gross: $490 million
Revenue analysis: J.J. Abrams' sequel is on track to exceed the $385.7 million earned by his 2009 Star Trek. Fueled by a better showing internationally (Paramount expects overseas box office to hit $260 million), it won't earn as much domestically as that film, but profits should reach $75 million.
Fast & Furious 6 (Universal)
[color=#800000;]Budget/marketing: $335 million[/color]
Projected global gross: $730 million
Revenue analysis: The sixth installment is a blockbuster domestically and abroad. It should turn in a franchise-best performance (Fast Five did $626.1 million in 2011) and reap profits of $200 million or more for Universal and Elliott Management after gross players Vin Diesel and Dwayne Johnsonare paid.
Hangover Part III (Warner Bros./Legendary Pictures)
[color=#800000;]Budget/marketing: $253 million[/color]
Projected global gross: $375 million
Revenue analysis: The final Hangover won't reach the level of the sequel ($586.8 million), but it is performing well overseas and has a lower budget than its May rivals, so it still should generate profits of $25 million or more after director Todd Phillips and other gross participants are paid their fees.