Illumination Entertainment made a big name for itself three years ago when Despicable Me became one of summer 2010's biggest breakout hits. The original film not only opened to a strong $56.4 million, it also won over both critics and families in the long run. The film's $251.5 million domestic haul and exceptional 4.46 multiplier from its debut weekend guaranteed a sequel would be coming down the pike.
To the delight of Minion fans everywhere, that sequel is almost here.
Four weeks out from release, Despicable Me 2 is making a strong case on Twitter. Its five-day tweet total from June 5-9 was a whopping 884 percent higher than its predecessor during the comparable time period.
Given that film's lack of established recognition at the time, it's wiser to compare against other animated sequels. For example, the second Despicable's Twitter activity is 165 percent ahead of Cars 2, 252 percent ahead of Ice Age: Continental Drift, and 532 percent ahead of Kung Fu Panda 2. The Gru sequel even posted an 80 percent lead over Toy Story 3, but by the same token, Twitter's user base and the movie presence among it have expanded significantly since then.
Full article: http://www.boxoffice...despicable-me-2
Edited by ShawnMR, 11 June 2013 - 02:52 PM.