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July '13 Domestic Market Analysis: DESPICABLE ME 2, THE CONJURING, GU2 & Holdovers Carry Tepid Month

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Three quarters of Summer 2013 are in the books and, as was expected, Despicable Me 2 is to thank for July's success. The film's $314 million haul from July 3 to July 31 accounted for 23 percent of the month's $1.369 billion market tally. All-time, the month become the second highest grossing July in history--behind only July 2011 ($1.398 billion).


Universal's animated sequel wasn't the only success story of the month. Grown Ups 2accounted for $106.7 million during July. While that's off 9.1 percent of the pace of its predecessor's gross through 20 days of release (the amount of time Grown Ups 2 played for during July), it's still a solid performance for the sequel. Warner Bros.' The Conjuring then went on to amass $92.35 million in less than two weeks thanks to a strong marketing campaign and excellent word of mouth. That not only makes it one of the most impressive horror titles to release in a long time, but one of 2013's most notable breakouts.


Unfortunately, the news wasn't all good for July. Warner Bros.' own Pacific Rim failed to become the blockbuster that some were expecting. Despite positive word of mouth, the niche concept was further hindered by a lazy and ineffective marketing campaign. Fortunately for all parties involved, Pacific Rim has turned into modest success overseas.


The biggest financial calamity of the month, however, was Disney's The Lone Ranger... (more)


Full article: http://www.boxoffice...market-analysis

Edited by ShawnMR, 03 August 2013 - 03:45 PM.

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All hail the Minions.

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Next 4 Weeks Predictions (Updates on Mondays and Thursdays):

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RIP Pacific Rim.:(
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Hobbit 3 will be lucky to hit $240m

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