Our regular column returns this week with a look at fall's first official release: Vin Diesel's return as Riddick.
The film will mark Diesel's third turn as the title character since 2000's Pitch Black became a sleeper hit (mostly thanks to respectable after-market business on DVD and VHS--remember it?). Banking $39.2 million at the time (3.37 times its $11.6 million opening), the film inspired 2004's follow-up (The Chronicles of Riddick). This came in the wake of Diesel's rise to fame post-The Fast and the Furious and XXX. Unfortunately, Chronicles stalled any lucrative franchise birth with its disappointing $57.8 million domestic and $115.8 million global haul (after costing nearly $150 million to produce and market).
In the decade since, Diesel's career has rebounded thanks to the massive domestic and overseas success of three Fast & Furious pics. In kind, Universal is aiming to revive Diesel's would-be solo franchise again. How are fans responding to Riddick so far?
Our Twitter number-crunching (dating to one month out from release) is very encouraging.Riddick amassed a healthy 4,240 tweets during our tracking period. That's an impressive 49.1 percent ahead of ... (more)
Full article: http://www.boxoffice...t-summer-market
Edited by ShawnMR, 19 August 2013 - 08:00 AM.