We're just over three weeks away from one of 2013's most highly anticipated blockbusters, The Hunger Games: Catching Fire, and signs are pointing to an opening weekend north of $160 million. The first sequel in Suzanne Collins' adapted book franchise may even become the highest non-3D opener in history--a title currently held by The Dark Knight Rises' $160.9 million. The existing November record is $142.8 million (The Twilight Saga: New Moon).
Audience interest levels are comparable to those of Rises and Iron Man 3 three weeks out from release, with anticipation highest among women under the age of 25. Women over 25 also indicate a higher interest than men in either age group. Nevertheless, male enthusiasm for Catching Fire is nothing to sneeze at either, trending almost three times stronger than the Twilight finale, Breaking Dawn Part 2, which opened over the same frame last year.
2012's The Hunger Games broke new ground for a franchise-starter with its massive $152.5 million debut--the highest figure any movie has ever tallied outside of the summer season. Social media was in a frenzy over the first installment months in advance as distributing studio Lionsgate capitalized on the exploding popularity of Collins' book trilogy. The result was an extraordinary level of synergy for a brand growing by the day. The film went on to bank $408 million in North America, plus an additional $278.5 million overseas.
With Catching Fire, the studio is again mounting a highly effective marketing campaign that has the Hungerfan base counting down the minutes until November 22. Twitter discussion is a remarkable 63 percent higher in comparison to the level of chatter the first film was generating at the same point before its release, and just 12.5 percent behind Breaking Dawn Part 2... (more)
Full story: http://www.boxoffice...s-catching-fire
Edited by ShawnMR, 31 October 2013 - 11:21 AM.