Disney is estimating an opening in the $80 million range for Thor: The Dark World, according to an unnamed source within the studio.
Fans: before feeling disappointed by that kind of number, keep in mind that it would represent a 22 percent increase in ticket sales from Thor's original $65.7 million debut in 2011. Iron Man 3's opening admissions earlier this year jumped by roughly 21 percent over Iron Man 2's.
That said, there is definitely big buzz for the Asgardian's solo sequel--so much that it's begun outpacing Iron Man 3 in both Flixster and Twitter activity.
The BoxOffice team has been forecasting an even stronger domestic launch, and that remains the case. Nevertheless, expectations across fandom--and maybe even certain corners of the industry--have escalated into a groupthink mentality that believes anything under $90-100 million will be a disappointment. This isn't the first movie to inspire such exaggeration, nor will it be the last, but it's wrong either way.
Full story: http://www.boxoffice...-the-dark-world
Edited by ShawnMR, 06 November 2013 - 10:29 AM.