December 13's A Madea Christmas will mark media mogul Tyler Perry's sixth feature film starring his titular character, and the overall fifteenth flick with his name attached to the title since 2005's original Diary of a Mad Black Woman. Perry has crafted himself something of a personal empire over the last decade, and the holiday box office is poised to see the latest fruits of his work.
Obviously, Perry's shtick has never been for everyone. But lost behind that fact is the reality that he's become one of the most reliable names in the movie business. Outside of the occasional misfire (ahem, Alex Cross), Perry has built a reputation for going after a specific audience and satisfying that crowd with remarkable consistency. His films have averaged $22 million on opening weekend and nearly $50 million by the end of their runs. Virtually two out of every three of his movies have debuted to more than $20 million.
The crowning achievement (thus far) has been 2009's Madea Goes to Jail. It banked a stellar $41 million debut onward to $90.5 million in early 2009. In June/July 2012, his second most successful Madea pic (Madea's Witness Protection) earned $65.7 million as the first of his movies to open inside the summer calendar.
Now, Perry ventures into the holiday season for the first time, and early buzz indicates that A Madea Christmas is reaching out to the broadest extents of his audience base.. (more)
Full story: http://www.boxoffice...ea-christmas-be
Edited by ShawnMR, 04 December 2013 - 01:19 PM.