The Hobbit: The Desolation of Smaug is raring up for its December 13 domestic launch, and the anticipated film is tracking for a possible debut north of $75 million. Last year's An Unexpected Journey set the current December record with an $84.6 million bow.
Industry tracking suggests interest in Smaug is about 9 percent behind where Journey stood at the same point before release. According to the survey, men over the age of 25 represent the sector where the most anticipation has been lost, while women under 25 have retained the most excitement (giving it a higher "first choice" score than Journey at the same point before release). Generally speaking, the first Hobbit film's tracking peaked early before critical reviews came in--leading to a drop-off in upfront demand.
Our social network number-crunching reveals that Twitter discussion for Smaug is 5 percent ahead of the levels of its predecessor. The quality of tweets has shown improvement with Smaug's 9.4 positive-to-negative comment ratio on Twitter (versus 5-to-1 for Journey).
On Flixster, the second Hobbit boasts an impressive 99 percent anticipation score (besting Journey by 4 percent)--however, that's aggregated from nearly 33 percent fewer voters, indicating more modest expectations from the online crowd. The daily rate of new Facebook fans is virtually identical between the two films, while over 12 million people have "liked" The Hobbit's official page in the past year.
The Hobbit at the Box Office (So Far)
An Unexpected Journey has been the target of some criticism from both fans and non-fans since, and before, its release... (more)
Full story: http://www.boxoffice...t-december-gold
Edited by ShawnMR, 06 December 2013 - 10:05 AM.