Full story: http://www.boxoffice...railer-analysis
It wasn't much of a game, but movie fans received an idea of what to expect from some of this summer's biggest tentpoles. Without much debate, the discussion belongs to three flicks whose Super Bowl spots generated a veritable frenzy among the online crowd: Captain America: The Winter Soldier, The Amazing Spider-Man 2, and Transformers: Age of Extinction.
The big winner was the Captain America sequel as it posted an incredible 113,388 tweets over the last 48 hours thanks to an action-packed and (well-themed) spot that has fans greatly anticipating its April 4 release. Thanks largely to the so-called "Avengers bump", The Winter Soldier can safely expect to benefit from the same goodwill that Iron Man 3 and Thor: The Dark World did last year. The first Captain pic grossed $176.7 million domestically back in Summer 2011, a figure that Winter Soldier is looking more and more likely to build on with Disney's pre-summer release strategy.
The runner-up of the bunch was June 27's Transformers: Age of Extinction... (more)
Edited by ShawnMR, 04 February 2014 - 12:54 PM.