On Tuesday evening, Paramount unleashed the first trailer for Michael Bay's Transformers: Age of Extinction. Online fans have been awaiting a full preview of the sequel, particularly since the initial glimpse of the movie during last month's Super Bowl. The trailer made the sequel responsible for a healthy 27,149 mentions on Twitter within its first day.
Compared to recent trailer debuts, that figure leaves a bit to be desired. Marvel's Guardians of the Galaxytrailer spawned 47,419 tweets in its first half-day on February 18, followed by another 50,239 the next day. Warner Bros.' newest Godzilla trailer generated a whopping 60,102 tweets on February 25.
While no entirely direct correlation can be made between these numbers, the fact that Age of Extinction's trailer isn't eliciting as much excitement as the other two speaks to the fact that some franchise fatigue has set in. This is expected for a series that both fans and general audiences feel to have peaked with the first movie seven years ago. It does, however, underline the growing reality that this coming summer's domestic box office crown is up for grabs by a handful of contenders (a topic we'll be covering more closely as May approaches).
2011's Transformers: Dark of the Moon saw North American grosses dip to $352 million (still an impressive figure) after the first sequel, Revenge of the Fallen, earned $402 million two years prior. Factoring in Moon's addition of 3D prices, the third film lost about one-quarter of its predecessor's audience... (more)
Full Story: http://www.boxoffice...e-of-extinction
Edited by ShawnMR, 06 March 2014 - 11:20 AM.