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BO.com Analysis: Mixed Early Tracking For THE AMAZING SPIDER-MAN 2


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#1
ShawnMR

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New tracking for Sony's The Amazing Spider-Man 2 hit the industry's doorstep this week, and early indicators suggest Sony has another global success coming down the pipeline. But, they have some work to do among the uninitiated before its May 2 domestic launch.

 

Interest levels for Peter Parker's latest chapter are polling 7 percent behind recent $95 million opener Captain America: The Winter Soldier at the same point before release. The good news is that Spidey's sequel isn't far behind where its predecessor stood a few weeks release two summers ago.

 

An intriguing fact about these numbers is that awareness isn't a problem. More than 94 percent of surveyed moviegoers acknowledged their familiarity with the upcoming tentpole--way ahead of Thor: The Dark World's 77 percent and even topping Iron Man 3's 90 percent. To no surprise, both awareness and interest are highest among men under the age of 25.

Internet Buzz

 

Online metrics for The Amazing Spider-Man 2 also produce mixed results. Twitter activity is healthy with nearly 60,000 tweets generated over the past week; however, that trails Winter Soldier by... (more)

 

Full Story: http://www.boxoffice...ng-spider-man-2


Edited by ShawnMR, 11 April 2014 - 08:26 AM.

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#2
#ED

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So basically tracking says "We don't know".

#3
Jordan

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TASM2 is a film I know a lot of people aren't in a hurry to see.

 

XMDOFP is something I'm not looking forward to myself.


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#4
Donald

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Where is jandrew!?:D

#5
lilmac

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[color=rgb(51,51,51);font-family:'HelveticaNeue-Light', 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif;font-size:13px;background-color:rgb(247,247,247);]more than 94 percent of surveyed moviegoers acknowledged their familiarity with the upcoming tentpole--way[/color]

 

 

[color=rgb(51,51,51);font-family:'HelveticaNeue-Light', 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif;font-size:13px;background-color:rgb(247,247,247);]I'm surprised it's only 94% with all the trailers out now.[/color]


Edited by lilmac, 11 April 2014 - 09:18 AM.

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#6
Captain Craig

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I feel a tremor in the force.

 

Meltdowns will be huge. 

 

I may have to follow iJack on Twitter if this opens under $90m OW.


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#7
Captain Jack Sparrow

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I feel a tremor in the force.Meltdowns will be huge. I may have to follow iJack on Twitter if this opens under $90m OW.

Anybody know his Twitter?

Hobbit 3 will be lucky to hit $240m


#8
grey ghost

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I feel a tremor in the force.

 

Meltdowns will be huge. 

 

I may have to follow iJack on Twitter if this opens under $90m OW.

 

The tracking numbers are going up, not down.  :P


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#9
RichWS

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People are aware!/They just don't care!/Spider-Man!/Spider-Man!/Does whatever a....you get the idea.


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#10
wildphantom

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When all is said and done we're still going to be looking at a fairly boring box office run. Very big business, nowhere nearly a billion but more than likely around three quarters. At this point I will be surprised if it gets close to $300 million domestic , with $230-40 million more realistic if its tracking is indicating Cap 2 numbers.


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