Following previous breakdowns on X-Men: Days of Future Past and The Amazing Spider-Man 2, the third installment of our ongoing '5 Reasons...' series detailing why Summer 2014 is up for grabs expands beyond domestic analysis and into the larger global picture for Transformers: Age of Extinction.
Although Michael Bay's fourth franchise effort is widely considered to be one of the favorites to take the Summer 2014 domestic crown, its truest potential lies outside North American borders. Below are five of the biggest factors (in no particular order) that will propel the newest Transformers sequel's worldwide box office engine.
Goodbye Shia, Hello Mark
It would be easy to join the bandwagon of criticism over Shia LaBeouf's recent shenanigans, but that's not what we're here to do. In fact, there's a very strong argument that he was quietly one of the reasons behind the success of the first three films. While many are quick to correctly point out that the Transformers themselves are the stars, there's something to be said for general audiences gravitating to what and who they're familiar with. After all, if LaBeouf was truly disliked by the average moviegoer, they wouldn't have spent nearly $2.7 billion watching him as the lead of three movies. With Shia's exit and a completely renovated cast, Age of Extinction automatically begins with a disadvantage.
However, Bay and Paramount have aimed to counter the loss by adding a genuine action star in Mark Wahlberg--fresh off the success of Lone Survivor, as well as recent hits like Ted, The Fighter, and The Other Guys. Even 2 Guns and Contraband pulled respectable numbers for their genres. Wahlberg's every-man appeal has expanded quite a bit in recent years--a persona well-suited for the Transformers' popcorn universe. The fact that his main character won't be just another young kid is a clear attempt to reinvent the face of the franchise. Will it work this soon?
Wahlberg's aforementioned every-man status segues nicely into this element. One of the strengths that Michael Bay and executive producer Steven Spielberg brought to 2007's original Transformers was a fond sense of Middle American values... (more)
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Edited by ShawnMR, 17 April 2014 - 12:09 PM.