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Boxoffice.com Analysis: Why Disney Risks Over-Exposing 'Star Wars' with Standalone Movies


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#1
ShawnMR

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Full Article: http://www.boxoffice...andalone-movies

 

 

This afternoon via CNBC, Walt Disney Pictures CEO Bob Iger addressed and confirmed reports of standalone Star Wars movies that will focus on individual characters.

 

One rumor suggested that the first may involve a solo tale for Yoda. While that much is unconfirmed, Iger did say that Lawrence Kasdan and Simon Kinberg are working on new Star Wars movies parallel to the current pre-production ofStar Wars: Episode VII. Oh, and the plan is to release these standalone movies sometime during the six-year period (beginning in 2015) between the upcoming Episodes VIIVIII, and IX.

 

Woah. Hold on, guys...


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#2
CJohn

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That means one movie per year...


Next 4 Weeks Predictions (Updates on Mondays and Thursdays):

- The Hobbit: The Battle of the Five Armies - 61/94/292 | Night at the Museum 3 - 20/101 | Annie - 12/68

- The Interview - 10/13/41 | Into the Woods - 35/48/148 | Unbroken - 17/22/86 | The Gambler - 8/10/38

- The Woman in Black 2: Angel of Death - 6/14

- Taken 3 - 35/91


#3
Captain Jack Sparrow

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Oh no......


Hobbit 3 will be lucky to hit $240m


#4
Captain Jack Sparrow

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Tyler binks goes to jail.....


Hobbit 3 will be lucky to hit $240m


#5
LadyEvenstar22

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bad idea disney!!!! lucas sure is laughing his *** all the way to the bank...

 

don't they know you don't over-expose a good thing, apparently their strategy is to milk this cow until its dry


"It's a dangerous business, Frodo, going out your door. You step onto the road, and if you don't keep your feet, there's no knowing where you might be swept off to" LOTR (real fans watch the extended editions)

 

"it is not pleasant for me to say these things but i must tell you the truth while i can, proving myself your friend by the most faithful counsel trusting that sometimes you'll do my faith in you greater justice than you do it now" Mr Knightley to Emma

 

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#6
Telemachos

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Disney might be trying to do the Marvel strategy, but maybe they forgot a many of those Marvel movies were just meh.


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#7
Snoopy of Suburbia

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Disney might be trying to do the Marvel strategy, but maybe they forgot a many of those Marvel movies were just meh.

 

But they all made money. 


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#8
Michael Gary Scottt

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There using the same strategy with star wars as they are with marvel i dont see the problem with it.
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#9
Rudolf

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Let's see how IM3 performs first.



#10
Gopher

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The source material is already there with Marvel, though. Unless they tap into all of the fan fiction, they would need to create very original stories and content every year. 


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#11
CoolioD1

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Luckily they all so far seem to have different writers, right? That helps when it comes to them being different enough and people may not get bored. Depends how mediocre they are.



#12
PatrickvD

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They'll all make money. It's business. And if they handle these studios similarly to how they've handled Marvel and PIXAR, I wouldn't worry too much about quality. I think a lot of talent is being brought on by the right producers.

 

Now if only Disney would invest this much money, time and effort into Walt Disney Animation Studios. They're on their way back up sure, but sheesh, not because Disney's been so damn supportive of what Lasseter and the crew are trying to do over there.

 

PIXAR, Marvel and Lucasfilm are completely overshadowing their 90 year old animation studio. Ralph and Paperman need to win those oscars.

 

As a longtime Disney fan, just my two cents.


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#13
DAR

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Things could still change on this.  Iger I think is scheduled to leave in 2015.  The new President might put some of those side projects on hold.  Or I would imagine they'd still want to get the proposed live action tv series off the ground.    One of my favorite tv series is the Twilight Zone, maybe the tv series could tell some of these side stories in an anthology type series.


Edited by DAR, 05 February 2013 - 04:40 PM.


#14
Telemachos

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But they all made money. 

 

Since I'm not a Disney stockholder, I don't really care what the financial results are, I just want good movies (ie, not what Marvel's done so far).


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#15
DAR

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Since I am a stockholder I would like 5 things

 

1.  A good movie

 

2.  A good movie

 

3.  A good movie

 

4.  To make money

 

5.  Can I go to the theme park and ride the attraction.


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#16
grey ghost

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The continuous story arc for the original is what made the original trilogy so enduring.Star Wars would not have become a cultural phenomenon without it.Disappointing news.

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#17
Clavius

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This is different than Marvel's strategy since Disney is pretty much starting with "The Avengrers" and then creating solo projects instead of the other way around. As long as they focus on telling great stories and not purely on profit, I think it will turn out well. I believe they are going to be doing much more than "cranking out" more Star Wars films. 



#18
DAR

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James Bond has been around for over 50 years and just had it's biggest success.  I could see this following the same path.



#19
CJohn

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So... the main saga will be Iron Man (300M+ movies) and the others will have more average results like Thor and Captain America (150-170M).


Edited by CJohn, 05 February 2013 - 04:52 PM.

Next 4 Weeks Predictions (Updates on Mondays and Thursdays):

- The Hobbit: The Battle of the Five Armies - 61/94/292 | Night at the Museum 3 - 20/101 | Annie - 12/68

- The Interview - 10/13/41 | Into the Woods - 35/48/148 | Unbroken - 17/22/86 | The Gambler - 8/10/38

- The Woman in Black 2: Angel of Death - 6/14

- Taken 3 - 35/91


#20
Walt Disney

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They are definitely trying the Marvel strategy or that is the plan at the moment. However, Marvel works, as someone above me correctly pointed out, b/c the stories are already written. There is so much source material. And, as I have to keep reminding everyone, the Marvel universe is a bunch of different franchises that take place in the same world. They cross over for The Avengers movies, but they are separate franchises.

 

Star Wars is different because it is one franchise. Their desire is to tell the stories of individual characters. But, the franchise is the same franchise. However, despite being different, this can work. The reason I say this is b/c when I was in college, there were students who informed me that books were written about the Star Wars movies. These books told the stories of a lot of the characters in the movie. The students knew these individual characters by name and would call them out in the movie. That experience taught me that there is a huge Star Wars fan base who was interested in the backstory of these characters.

 

The individual movies may not make a fortune. However, they certainly have a marketplace. Moreover, they're a better idea than seeing another Spider-man reboot, Batman reboot, Transformers reboot, etc. At least the solo movies are new stories that haven't been told on the big screen before. That alone makes them new and potentially interesting. Star Wars has a big enough fan base that is into the Expanded Universe that I think it is worth looking into making individual movies. If a solo movie bombs, then they don't have to make any more solo movies. But if TPM didn't kill the Star Wars franchise (and it didn't), then a bad solo movie won't kill it either.


Edited by Walt Disney, 05 February 2013 - 05:05 PM.



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