Full Article: http://www.boxoffice...eyond-trilogies
We often critique franchises whose peak of success has come and gone--whether creatively, financially, or both. Usually that peak comes early on. Sometimes it's a slow crescendo into greatness.
This weekend sees the release of the latest installment of the Die Hardfranchise. Bruce Willis is now in rarefied territory as he reprises the character of John McClane for a fifth time. That exceeds (for now) the number of times Harrison Ford has portrayed Indiana Jones, Tom Cruise as Ethan Hunt, Matt Damon as Jason Bourne, and Vin Diesel as Dominic Toretto. If you can believe it, he's just two shy of Roger Moore's seven-film run as James Bond (Connery did six--officially).
Willis has firmly cemented his place in the history of action franchises. The question is: what is the identifiable point between a justified, organic expansion of a franchise and a cash-grab? Many of us hold firmly to the notions that all good stories must end and that good business decisions should be fueled by stronger creative ones.
There are amendments to every rule, though.
Edited by ShawnMR, 13 February 2013 - 12:31 PM.