Jump to content

Welcome to Box Office Theory Forums
Register now to gain access to all of our features. Once registered and logged in, you will be able to create topics, post replies to existing threads, give reputation to your fellow members, get your own private messenger, post status updates, manage your profile and so much more. This message will be removed once you have signed in.
Login to Account Create an Account
Photo

42: What Went Right?


  • Please log in to reply
132 replies to this topic

#1
ShawnMR

ShawnMR

  • Forum Admin
  • 14,404 posts
  • Joined November 04, 2011
  • 465 topics

Full Article: http://www.boxoffice...what-went-right

 

 

 

With an estimated $9.1 million domestic take on Friday, 42 has exceededour strong pre-release expectations to make history among baseball-themed movies at the box office.

 

The Friday figure topped the $6.7 million first-day take of Moneyball and blew past Trouble with the Curve's $4.17 million opening day. We're currently projecting a fantastic $28 million weekend debut for 42, topping The Benchwarmers ($19.7 million) and Moneyball ($19.5 million) as the best opening weekend ever for a baseball flick.

 

Even better news for Warner Bros. and Legendary Pictures is the film's "A+" CinemaScore. Audiences are clearly enjoying the film, and with a fairly dry release schedule ahead for adult patrons, that's great news for 42's longevity. While not completely locked yet due to the upcoming May blockbusters, we're not ruling out a $100+ million domestic run.

 

What went right? 42 capitalized on a number of factors leading up to it's successful debut. First and foremost...

 


Edited by ShawnMR, 13 April 2013 - 07:52 AM.

  • druv10 likes this

Save the Forums! Donation Campaign for Independent, Member-Funded Hosting

 

"It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sherlock Holmes

 

"Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you're kind, amazing things will happen." - Conan O'Brien


#2
Telemachos

Telemachos

    Mad Millerite

  • Junior Admin
  • 35,061 posts
  • Joined November 11, 2011
  • 702 topics
  • LocationLos Angeles

Smart marketing aimed at two underserved demographics (Christians and African-Americans) who were central aspects to the Jackie Robinson story.


  • ShawnMR, CJohn, Chr1stm4s C00k13 and 2 others like this

#3
The Futurist

The Futurist

    Global Phenomenon

  • Free Account
  • PipPipPipPipPip
  • 14,325 posts
  • Joined March 27, 2012
  • 14 topics
  • LocationFederal Reserve

White guilt.


  • rainbowtrout, cochofles, Goffe Ascending and 1 other like this

IF WE BURN, YOU BURN WITH US


#4
druv10

druv10

    Global Phenomenon

  • Gold Account
  • PipPipPipPipPip
  • 17,575 posts
  • Joined November 08, 2011
  • 34 topics
  • LocationHouston, TX

Marketing was very good, finally from WB. They knew, what the target audience was and nailed it with relentlessness. WOM has been very helpful as well. I've yet to hear a negative thing and I'm going to see it on Sunday. 


thanos-end1.gif


#5
cochofles

cochofles

    Box Office Gold

  • Free Account
  • PipPipPip
  • 3,629 posts
  • Joined November 12, 2011
  • 6 topics
  • LocationDenver, CO

Family-friendly + triumph of the spirit arc + Tear-jerking + beloved American sport + liberal white guilt + pat lessons about the evils of racism = Crowd-pleasing hit movie



#6
Telemachos

Telemachos

    Mad Millerite

  • Junior Admin
  • 35,061 posts
  • Joined November 11, 2011
  • 702 topics
  • LocationLos Angeles

^^ You forgot beloved American sports icon.


  • cochofles and Max De Costa like this

#7
cochofles

cochofles

    Box Office Gold

  • Free Account
  • PipPipPip
  • 3,629 posts
  • Joined November 12, 2011
  • 6 topics
  • LocationDenver, CO

^^ You forgot beloved American sports icon.

 

True.

 

 

Although, I have seen an alarming number of college students who have no idea who JR was.


Edited by cochofles, 13 April 2013 - 07:54 AM.


#8
The Futurist

The Futurist

    Global Phenomenon

  • Free Account
  • PipPipPipPipPip
  • 14,325 posts
  • Joined March 27, 2012
  • 14 topics
  • LocationFederal Reserve

First Han Solo hit since What Lies beneath ????

 

Indy IV doesn't count.


IF WE BURN, YOU BURN WITH US


#9
Jack Nevada

Jack Nevada

    Global Phenomenon

  • Free Account
  • PipPipPipPipPip
  • 32,706 posts
  • Joined November 13, 2011
  • 219 topics
  • LocationFinland

What went right? This poster, thats what

 

Posted Image


  • ShawnMR, CJohn, 4815162342 and 1 other like this

#10
Gopher

Gopher

    Hail Hydra

  • Gold Account
  • PipPipPipPip
  • 7,060 posts
  • Joined November 08, 2011
  • 79 topics
More like what went WRONG, am I right? Take it away, Algren!

Both did poorly. Ford isn't a draw and nobody cares about that black baseball man. And some people were saying this was going to make $30m+ and finish with well over $100m.

And later last night:

42's number; Just another reason why America sucks.


Life is effort and I'll stop when I die!

#11
Jack Nevada

Jack Nevada

    Global Phenomenon

  • Free Account
  • PipPipPipPipPip
  • 32,706 posts
  • Joined November 13, 2011
  • 219 topics
  • LocationFinland

More like what went WRONG, am I right? Take it away, Algren!And later last night: 

"Them negroes.. fuck 'em!" *spits chew tobacco*


Edited by Jack Nevada, 13 April 2013 - 08:14 AM.

  • baumer and Charism like this

#12
Chr1stm4s C00k13

Chr1stm4s C00k13

    Box Office Gold

  • Free Account
  • PipPipPip
  • 3,491 posts
  • Joined November 08, 2011
  • 9 topics
  • LocationLa Suede

^^That man never ceases to astound me.



#13
Dragon

Dragon

    Blockbuster

  • Free Account
  • PipPipPipPip
  • 5,189 posts
  • Joined June 18, 2012
  • 4 topics
  • LocationNew YorK

I was the reason it went right In y prediction thread I said this was going to make over 25 mil. The reason behind it Because I said So dammit BAM over 25 mil

Posted ImagePosted Image


Edited by Dragon, 13 April 2013 - 08:45 AM.

  • JackO likes this
CAPTASH, I ship them!


#14
Michael Gary Scottt

Michael Gary Scottt

    Global Phenomenon

  • Free Account
  • PipPipPipPipPip
  • 18,691 posts
  • Joined November 10, 2011
  • 14 topics
  • Locationmember of clone club
I don't miss Algren at all
Hail Nolan

#15
Jack Nevada

Jack Nevada

    Global Phenomenon

  • Free Account
  • PipPipPipPipPip
  • 32,706 posts
  • Joined November 13, 2011
  • 219 topics
  • LocationFinland

I don't miss Algren at all

Nobody misses that c*ntface. 


  • Barry Allen and Michael Gary Scottt like this

#16
Cmasterclay

Cmasterclay

    Actually a Mod

  • Gold Account
  • PipPipPip
  • 4,191 posts
  • Joined November 08, 2011
  • 17 topics
  • LocationMiami/Washington D.C
Brilliant advertising, especially towards the always underestimated African American community. Positive reviews and a great job getting WOM out on Twitter. And the story is more iconic and inspirational, not to mention fun, than Moneyballs stats story. It had a ton going for it. I actually wanted it to bust past 30 mill.
IFFFFF YOU SMELLLLLLLLLL......WHAT THE CLAY.......IS........COOKIN!

#17
Goffe Ascending

Goffe Ascending

    Summer Tentpole

  • Basic Account
  • PipPipPipPip
  • 8,121 posts
  • Joined April 26, 2012
  • 24 topics
  • LocationBrazil

the trailer is amazing


Our Destiny Lies Above Us

 

x45i7q.gif


#18
rainbowtrout

rainbowtrout

    Sleeper Hit

  • Suspended / Banned
  • PipPipPip
  • 665 posts
  • Joined November 09, 2011
  • 0 topics
  • LocationWisconsin

Moneyball was a much better film, imo.  

 

I agree that liberal white guilt is a huge factor in the film's success.  

 

If you hate racism, then you must see this movie!

 

When everything is seemingly about race these days, it was perfect timing for 42.  Don't really see why this movie would appeal so much to Christians, though.



#19
Cmasterclay

Cmasterclay

    Actually a Mod

  • Gold Account
  • PipPipPip
  • 4,191 posts
  • Joined November 08, 2011
  • 17 topics
  • LocationMiami/Washington D.C
Jesus H Christ, can we stop with all these posts about "white guilt?!?" They're thinly veiled racism, not to mention uppity as all hell.
  • druv10, Charism and Talkie like this
IFFFFF YOU SMELLLLLLLLLL......WHAT THE CLAY.......IS........COOKIN!

#20
JackO

JackO

    SAG/AFTRA

  • Gold Account
  • PipPipPipPip
  • 7,132 posts
  • Joined May 12, 2012
  • 2 topics
  • LocationMe Chi Gain

great marketing. the jay z brooklyn spot was inspired. 


TOP 24‚Äč Most Accurate  USER for Oscar nominations 2012! Check out my 2013 predicts on the Gold Derby User Page now!   :) 



0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users