Full article: http://www.boxoffice...-social-network
When it comes to social network metrics, we expect to see fan-driven genre franchises frequently posting strong results in Facebook and Twitter analyses. It comes as no surprise when Iron Man 3, Man of Steel, or Star Trek Into Darkness rest among the top ten tweeted-about films (as they currently do for this week). But two other May releases are making waves themselves.
The Hangover Part III has been lighting up Facebook all week--and, really, ever since its two trailers debuted. Dating back to April 19, the trilogy-closer has added a massive 1.017 million fans (for a total of 23.6 million and counting). That's 3.4 times as many new fans added as any other movie during the same time frame--an impressive statistic when considering the film was *losing* fans nearly two months ago. Once the teaser trailer debuted in early March, things started turning around.
The more surprising turn of events, however, has been the quickly ascending popularity of The Great Gatsby... (more)
Edited by ShawnMR, 25 April 2013 - 09:59 AM.