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Social Network Futures: Will MONSTERS UNIVERSITY & WORLD WAR Z Offer Something for Everyone on 6/21?


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#1 ShawnMR

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Posted 29 May 2013 - 01:20 PM

Full article: http://www.boxoffice...ity-world-war-z

 

If you think you're experiencing déjà vu, don't worry. Nearly every summer sees one weekend where a high-profile animated flick goes up against a would-be live-action blockbuster. That kind of strategic counter-programming has worked well for duos such as 2008'sWall-E Wanted and 2011's The Hangover Part II Kung Fu Panda 2.

 

Conversely, it doesn't always work: see the disappointing performance of last year's Abraham Lincoln: Vampire Hunter when it opened against Pixar's Brave. Ditto for 2010 when Toy Story 3's monster numbers overshadowed the disastrous Jonah Hex.

 

The pendulum may be swinging back in favor of two successes coming to fruition, though. 2013's key June match-up arrives with Pixar's Monsters University and Brad Pitt's World War Zdebuting on Friday, June 21. Our five-day tracking period four weeks out from their openings indicates big potential... (more)


Edited by ShawnMR, 29 May 2013 - 01:23 PM.

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#2 narniadis

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Posted 29 May 2013 - 01:51 PM

Good analysis - I am not one to jump on the MU is gonna disappoint train but I do fear that DM2 will overshadow its legs in the long run.
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#3 ShawnMR

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Posted 29 May 2013 - 05:57 PM

Good analysis - I am not one to jump on the MU is gonna disappoint train but I do fear that DM2 will overshadow its legs in the long run.

Thanks, narniadis. I have to admit, it's a hard battle to predict. I've been convinced about DM2, though.

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"It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sherlock Holmes

 

"Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you're kind, amazing things will happen." - Conan O'Brien


#4 kayumanggi

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Posted 29 May 2013 - 09:00 PM

That's really good for MU. Way ahead of BRAVE.

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