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THE CONJURING Casts Sleeper Hit Potential


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#1 ShawnMR

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Posted 26 June 2013 - 07:42 AM

It's a bit unusual to look at the third weekend of July and not see a major blockbuster tentpole on the release calendar, but that's exactly the situation next month. In contrast to recent years, the weekend of July 19, 2013 will see the wide release of four new films. One of them, Turbo, opens early on July 17. The other three are Red 2R.I.P.D., and The Conjuring. Guess which one is building the most buzz so far?

 

Hint: it's not the star- or effects-driven vehicles.

 

Director James Wan's The Conjuring has slowly been building its case over the last few months. Over the past five days, the supernatural horror has posted a strong 15,834 tweets. That puts it far ahead of the Twitter activity for films like Mama (which hardly tracked on Twitter one month out)Sinister (by 215 percent), and Insidious (by 2,588 percent) at their same pre-release points. In fact, thanks to a surge in buzz over the last couple of days, The Conjuring is even trending ahead of franchise mainstay Paranormal Activity 4 by 51 percent... (more)

 

Full Article: http://www.boxoffice.com/articles/2013-06-social-network-futures-the-conjuring-casts-sleeper-hit-potential


Edited by ShawnMR, 26 June 2013 - 02:25 PM.

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#2 CJohn

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Posted 26 June 2013 - 07:55 AM

Shawn, did you just erased Evil Dead and The Purge from history in that article? :lol: Because I am sure both came out after The Last Exorcism Part II. :P


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#3 ShawnMR

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Posted 26 June 2013 - 09:35 AM

Shawn, did you just erased Evil Dead and The Purge from history in that article? :lol: Because I am sure both came out after The Last Exorcism Part II. :P

 

Hah, thanks for catching. Was referring to supernatural horror, which I don't think ED completely falls under the category of (compared to the other supernatural movies used) but I did mean to include it. :)

 

Purge is more of a straight-up thriller, so I decided not to compare it.


Edited by ShawnMR, 26 June 2013 - 09:41 AM.

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#4 zackzack

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Posted 26 June 2013 - 09:41 AM

Seriously...?



#5 TLK

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Posted 26 June 2013 - 09:47 AM

July 19 schedule is a mess. I don't know why studios are showing so much deference to Wolverine. IMO, one of the four new releases will benefit by moving to 26th.



#6 CJohn

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Posted 26 June 2013 - 09:59 AM

Hah, thanks for catching. Was referring to supernatural horror, which I don't think ED completely falls under the category of (compared to the other supernatural movies used) but I did mean to include it. :)

 

Purge is more of a straight-up thriller, so I decided not to compare it.

It is true, even if it was sold as a horror movie. 


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#7 tonytr87

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Posted 26 June 2013 - 10:41 AM

July 19 schedule is a mess. I don't know why studios are showing so much deference to Wolverine. IMO, one of the four new releases will benefit by moving to 26th.

 

Agreed. Potential audiences could easily be siphoned away from Wolverine. 


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#8 RichWS

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Posted 26 June 2013 - 01:26 PM

Agreed. Potential audiences could easily be siphoned away from Wolverine. 

 

Ehh, it's gonna be a one-weekend movie. If Conjuring or Red 2 have good WOM, they'll be fine.



#9 #ED

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Posted 26 June 2013 - 01:33 PM

Hah, thanks for catching. Was referring to supernatural horror, which I don't think ED completely falls under the category of (compared to the other supernatural movies used) but I did mean to include it. :)

 

Purge is more of a straight-up thriller, so I decided not to compare it.

 

I fall under the Action category Shawn, just to clarify. ;)



#10 baumer

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Posted 26 June 2013 - 02:54 PM

I hope you are right Shawn.  From everything I've read, this sounds like its the real deal.


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#11 BKB #1

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Posted 26 June 2013 - 03:50 PM

It sounds really good, but why release something like this in the summer VS October where it belongs is questionable... Surprised they haven't dumped this off in August...


Edited by BKB FAILED, 26 June 2013 - 03:50 PM.

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