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Keeping Box Office Perspective on THOR: THE DARK WORLD


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#1 ShawnMR

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Posted 06 November 2013 - 10:29 AM

Disney is estimating an opening in the $80 million range for Thor: The Dark World, according to an unnamed source within the studio.

 

Fans: before feeling disappointed by that kind of number, keep in mind that it would represent a 22 percent increase in ticket sales from Thor's original $65.7 million debut in 2011. Iron Man 3's opening admissions earlier this year jumped by roughly 21 percent over Iron Man 2's.

 

That said, there is definitely big buzz for the Asgardian's solo sequel--so much that it's begun outpacing Iron Man 3 in both Flixster and Twitter activity.

 

The BoxOffice team has been forecasting an even stronger domestic launch, and that remains the case. Nevertheless, expectations across fandom--and maybe even certain corners of the industry--have escalated into a groupthink mentality that believes anything under $90-100 million will be a disappointment. This isn't the first movie to inspire such exaggeration, nor will it be the last, but it's wrong either way.

 

Full story: http://www.boxoffice...-the-dark-world


Edited by ShawnMR, 06 November 2013 - 10:29 AM.

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#2 Rukaio Alter

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Posted 06 November 2013 - 10:33 AM

Good to nip this in the bud now before we get a million people in the Thor thread claiming it 'disappointed'.


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#3 ECSTASY

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Posted 06 November 2013 - 10:33 AM

Here! Here! That's a hefty increase for OW. 

 

The one thing could possibly push it over 100m is the kiddy contingent.  That is if it has an out of this world Saturday increase if it follows IM3 and Avengers.  That's the wild card imo.

 

But a 22% increase is nothing to scoff at.


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#4 The Stingray

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Posted 06 November 2013 - 10:36 AM

Sweet.


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#5 ECSTASY

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Posted 06 November 2013 - 10:36 AM

Overall though I think most fans have reasonable expectations.


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#6 starkster

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Posted 06 November 2013 - 11:04 AM

Disney is playing too safe with 80M. I doubt it would open under 90M

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#7 narniadis

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Posted 06 November 2013 - 11:10 AM

Good read - 85m is my prediction
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#8 Talkie

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Posted 06 November 2013 - 11:15 AM

It doesn't matter how anyone tries to temper expectations. There will be a WWW thread even if it hits $90M because that's how this place works. (Except in the case of Pacific Rim, where almost everything went wrong yet there was never a thread dedicated to it.  ;) )



#9 Captain Jack Sparrow

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Posted 06 November 2013 - 11:16 AM

88 mil is my prediction.

Hobbit 3 will be lucky to hit $240m


#10 Cmasterclay

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Posted 06 November 2013 - 11:22 AM

Under 80 admittedly would be a big time disappointment, IMO, but yea, anything above that is great numbers! Doesn't have to do 95+ to be a huge success. 80-95 is just as gravy.


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#11 Spaghetti

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Posted 06 November 2013 - 11:29 AM

Agreed, Shawn. I personally have it at $85 million for the weekend. The big cut off for a disappointment, IMO, would be if it did under $75 million. Anything over $90m would be great, and anything over $100m would be amazing.


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#12 ChD

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Posted 06 November 2013 - 11:50 AM

I wanna see this hitting 400M DOM... Oh, wait...

 

So much about it opening in the 120-130M range after Iron Man 3 and Avengers.

 

When I said 80M, they called me crazy. CRAZY I TELL YA.


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#13 ECSTASY

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Posted 06 November 2013 - 11:54 AM

I wanna see this hitting 400M DOM... Oh, wait...

 

So much about it opening in the 120-130M range after Iron Man 3 and Avengers.

 

When I said 80M, they called me crazy. CRAZY I TELL YA.

 

Who did?


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#14 The Stingray

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Posted 06 November 2013 - 12:04 PM

Who did?

The Marvel zealots...


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#15 ChD

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Posted 06 November 2013 - 12:06 PM

The Marvel zealots...

 

This...


"You can have all the faith in spirits and the afterlife, heaven and hell, but when it comes to this world, don't be an idiot, because you can tell that you put your faith in God to get through the day, but when it comes time to cross the road, I know you look both ways."

 

"How happy is the blameless vestal's lot! The world forgetting, by the world forgot. Eternal sunshine of the spotless mind! Each prayer accepted, and each wish resigned."

 

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#16 Orestes

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Posted 06 November 2013 - 12:27 PM

Who did?

 

If I had to guess, BKB, and maybe iJack.



#17 tufftuff

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Posted 06 November 2013 - 01:04 PM

Crack thy name is Disney. Don't try to low ball. This will double 80 million. You don't even know



#18 ECSTASY

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Posted 06 November 2013 - 01:09 PM

The Marvel zealots...

 

 

LOL I need to look.

 

But seriously, if we weed out zealots and haters most came up with sensible predictions. :lol:


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#19 ECSTASY

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Posted 06 November 2013 - 01:10 PM

If I had to guess, BKB, and maybe iJack.

 

 

LOL Okay those two. Seriously though.


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#20 ECSTASY

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Posted 06 November 2013 - 01:10 PM

This...

 

 

BKB and ijack?

 

 

:lol:


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