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GODZILLA Tracking For Monstrous $75 Million Domestic Bow (BO.com Analysis)


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#1 ShawnMR

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Posted 24 April 2014 - 10:27 AM

By Shawn Robbins

 

The global launch of Gareth Edwards' Godzilla is still three weeks away, but distributor Warner Bros. has a lot to be encouraged by. Current tracking for the film backs up our optimistic February analysis and suggests the May 16 release could be in store for a domestic opening north of $75 million. 

 

Audience surveys reveal strong interest with overall "First Choice" numbers exponentially ahead of Pacific Rim at the comparable point in its pre-release cycle. Unsurprisingly, men of all ages are driving anticipation at levels just 14 percent behind that of Man of Steel, while women polled on par with their pre-release interest in last year's Superman reboot. Once next week's Amazing Spider-Man 2 hits the market and shifts attention to the next big releases, we expect these leads to continue rising in Godzilla's favor.

 

This latest bit of good news for the flick follows ecstatic reactions to the film's footage and discussion panel at WonderCon last week. While the online community is expected to hype genre films of Godzilla's ilk, WB's confident marketing machine has generated excitement from more than just fanboys. The monster revamp has been a staple among the top ten most tweeted movies this year, and its overall Twitter activity is on par with The Amazing Spider-Man 2 at the same point in its pre-release cycle. That's an impressive stat when considering Spidey's significantly larger fan base, plus the fact that the Godzilla name has been mostly absent from pop culture since the turn of the century.

 

Likewise, Facebook activity is building the film's case. Through April 23, Godzilla boasted... (more)

 

Full Story: http://www.boxoffice...-04-24-godzilla


Edited by ShawnMR, 24 April 2014 - 10:27 AM.

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#2 Biggestgeekever

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Posted 24 April 2014 - 10:31 AM

Hail to the king, baby!!!!

#3 MazeRunner23

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Posted 24 April 2014 - 10:35 AM

Destroy it all Godzilla! 

 

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#4 MazeRunner23

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Posted 24 April 2014 - 10:36 AM

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3V9cDE.gif


#5 Jake Gittes

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Posted 24 April 2014 - 10:36 AM

:excited:


Forget it Jake, it's Chinatown.

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#6 Jayhawk

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Posted 24 April 2014 - 10:46 AM

That's a huge number!!  :D



#7 Grand Budapest HoTravod

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Posted 24 April 2014 - 10:47 AM

Fun fact I learned while writing an essay about Godzilla:

 

The suit was so painful to wear it scarred the man inside all over his body and after filming he no longer needed anesthesia when undergoing surgery because the pain didn't compare.



#8 Captain Jack Sparrow

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Posted 24 April 2014 - 10:49 AM

With that OW number, Godzilla is likely to gross more than ASM2 DOM!!!!!!!

Hobbit 3 will be lucky to hit $240m


#9 Mangostellar in 70mm

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Posted 24 April 2014 - 10:55 AM

Let's go, baby! Let's go for $80 million!



#10 grim22

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Posted 24 April 2014 - 10:55 AM

I have to say, I can see this happening. My current desktop wallpaper is the Godzilla poster. And I was projecting a document and my desktop showed up on the conference room projector. And every single person in the room - mainly 40+ year old executives went "I am looking forward to that movie. The previews look great" , and then there was a 5 minute discussion on Godzilla before the actual meeting began.


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#11 DMan7

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Posted 24 April 2014 - 10:55 AM

"Monstrous"  by whose standards exactly?  :huh:



#12 Louis Lux

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Posted 24 April 2014 - 11:19 AM

I think it will exceed that, 85M seems to be on the cards. Appeal to older demographics and such a strong marketing campaign can wield amazing returns



#13 Captain Jack Sparrow

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Posted 24 April 2014 - 11:20 AM

Just imagine how much the sequel can gross OW. :)Universal is going to be really happy with a new franchise :)

Hobbit 3 will be lucky to hit $240m


#14 a2k

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Posted 24 April 2014 - 11:26 AM

Just imagine how much the sequel can gross OW. :)Universal is going to be really happy with a new franchise :)

 

It's WB. (don't know if it's Universal os)



#15 JGAR

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Posted 24 April 2014 - 11:28 AM

Amazing numbers!

#16 Captain Jack Sparrow

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Posted 24 April 2014 - 11:29 AM

It's WB. (don't know if it's Universal os)

Universal is distributing the sequels. :)

Hobbit 3 will be lucky to hit $240m


#17 baumer

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Posted 24 April 2014 - 11:39 AM

"Monstrous"  by whose standards exactly?  :huh:

Non sequel. Big riskBad taste from 1998 movieJust because predictions here are on the loonies side doesnt mean 75 mill isn't monstrous.

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#18 AJG

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Posted 24 April 2014 - 11:47 AM

Godzilla's sliding all the way to the bank!

 

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#19 Biggestgeekever

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Posted 24 April 2014 - 11:50 AM

Non sequel. Big riskBad taste from 1998 movieJust because predictions here are on the loonies side doesnt mean 75 mill isn't monstrous.

Yep. I'm predicting a $100m opening, but there's no way that $75m wouldn't be a fantastic, enormous success for Godzilla. Especially when you consider how dodgy the mid May release date has been in the past.

#20 Pokearcher

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Posted 24 April 2014 - 11:50 AM

A huge number for a huge monster.


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