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BOXOFFICE.com: Rated R: 'Zero Dark Thirty', 'Gangster Squad & 'A Haunted House' Mark Unusual January


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#1
ShawnMR

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Full article: http://www.boxoffice...recedent-for-18

[background=rgb(249, 249, 249)]Less than two weeks into the new year, we already have ourselves something of a curious benchmark: this coming weekend will see the release of three R-rated films into already busy market.[/font]Gangster Squad [background=rgb(249, 249, 249)]and [/font]A Haunted House[background=rgb(249, 249, 249)] make up the first two, while the expansion from 60 theaters into wide release for [/font]Zero Dark Thirty[background=rgb(249, 249, 249)] accounts for the third.[/font][background=rgb(249, 249, 249)]
At face value, each film has its fair share of strengths. Zero Dark Thirty is in the middle of a strong Oscar campaign (nominations come out Thursday), carries the goodwill of Kathryn Bigelow's The Hurt Locker and boasts a familiar and potentially intriguing story for the...well, the entire population.
[/font][background=rgb(249, 249, 249)]
Gangster Squad hosts a very recognizable ensemble cast in more "popcorn" fare, while A Haunted House is the first comedy targeted toward the young adult audience in quite some time.
[/font][background=rgb(249, 249, 249)]
But here's the catch: they're all rated R. Sure, none of these films are banking on any kind of family audience but the precedent here is almost unheard of in January.

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#2
CJohn

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Gangster Squad will flop while A Haunted House will tank hard. ZDT will be the one breaking out.

Next 4 Weeks Predictions (Updates on Mondays and Thursdays):

- Horrible Bosses 2 - 23/37/85 | Penguins of Madagascar - 21/33/101

- The Pyramid - 5/11

- Exodus: Gods and Kings - 43/145 | Top Five - 4/9 

- The Hobbit: The Battle of the Five Armies - 61/94/292 | Night at the Museum 3 - 22/101 | Annie - 15/73


#3
ShawnMR

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Gangster Squad will flop while A Haunted House will tank hard. ZDT will be the one breaking out.

I'm definitely getting a similar feeling on all three movies. Gangster has the most to lose, IMO. I don't see as much crossover audience between ZDT and AHH as between ZDT and GS.

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"It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sherlock Holmes

 

"Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you're kind, amazing things will happen." - Conan O'Brien


#4
CJohn

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I think WB should have released it on the MLK weekend instead on the week before it. That weekend is usually good for more mainstream movies with a good cast and appealing premise.

Next 4 Weeks Predictions (Updates on Mondays and Thursdays):

- Horrible Bosses 2 - 23/37/85 | Penguins of Madagascar - 21/33/101

- The Pyramid - 5/11

- Exodus: Gods and Kings - 43/145 | Top Five - 4/9 

- The Hobbit: The Battle of the Five Armies - 61/94/292 | Night at the Museum 3 - 22/101 | Annie - 15/73



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