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Social Media Futures: G.I. JOE: RETALIATION


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#1 ShawnMR

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Posted 06 March 2013 - 12:51 PM

Full article: http://www.boxoffice...tion-for-thu-37

 

 

It's been clear since the eleventh hour decision to delay G.I. Joe: Retaliationfrom a planned 2012 release that Paramount has some work to do with the franchise's image. Last year's first trailer barely highlighted Channing Tatum's presence (leading some to speculate his character wouldn't be involved in most of the story). Perhaps not coincidentally, while Tatum was driving three box office hits last year and proving his ability to draw, the delay was announced.

 

The 2009 film's cast had already been gutted and replaced by more male- and action fan-friendly names like Bruce Willis and Dwayne "The Rock" Johnson. As the sequel's March 29 release approaches, is Paramount's strategy working?

 

Where The Rise of Cobra aimed for the kiddie crowd and twenty-something audience that grew up with the brand, Retaliation is setting its sights on the more straight-forward action lovers out there. Did they wait too long? Will the delay ("officially" said to be for a 3D conversion) pay off? So far, the signs are mixed.


Edited by ShawnMR, 06 March 2013 - 12:51 PM.

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#2 CJohn

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Posted 06 March 2013 - 12:51 PM

This is a Wrath waiting to happen.


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#3 #ED

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Posted 06 March 2013 - 02:30 PM

Ah yes, the moment this opens up less than that Jack and the Giant movie.



#4 Cmasterclay

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Posted 06 March 2013 - 02:35 PM

This isn't a movie that people tweet about a month in advance, it's a crossover film that alot of demographics will go see in walk ups.  The trailer has a ton of views, and the Flixster stats show that people WANT to see it.  I haven't tweeted about G.I. Joe, but I voted for it on Flixster and I'll for damn sure be there opening weekend. It's not at all another Wrath of the Titans- this looks better and has bigger stars.


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#5 Alpha

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Posted 06 March 2013 - 02:36 PM

Ah yes, the moment this opens up less than that Jack and the Giant movie.

 

Posted Image


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OM-NUM-NUM-NUM-NUM

 

 


#6 #ED

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Posted 06 March 2013 - 02:38 PM

Posted Image

 

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#7 RichWS

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Posted 06 March 2013 - 02:58 PM

I think it can do 40-45M. 



#8 ShawnMR

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Posted 06 March 2013 - 03:16 PM

For me, it depends partially on The Croods. If that's just another Rio or Rango-like hit, it probably won't affect Joe too much and I could see the latter topping $40 million. Either way, it'll probably be a much bigger hit overseas than domestically.


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"It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sherlock Holmes

 

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