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BOXOFFICE.com Social Network Futures: PAIN & GAIN Muscles Up


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#1 ShawnMR

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Posted 04 April 2013 - 07:21 AM

Full Article: http://www.boxoffice...gain-muscles-up
 
 

[font="Arial, Helvetica, sans-serif;"]When you say the name "Michael Bay", the last words you expect to hear in the same sentence are "smaller scale". But that's exactly what the [/font]Transformers [font="Arial, Helvetica, sans-serif;"]director has gone for with his latest flick,[/font]Pain & Gain[font="Arial, Helvetica, sans-serif;"]. Due for release on April 26, the bodybuilding-action-crime hybrid marks his first non-[/font]Transformers [font="Arial, Helvetica, sans-serif;"]flick in nearly eight years (all the way back to 2005's [/font]The Island[font="Arial, Helvetica, sans-serif;"]).[/font]
 
This time, he's brought along two A-list actors whose box office credentials have progressively begun to impress over the last couple of years. Headliner Mark Wahlberg had a fantastic 2012 with hits like Ted and Contraband, while Dwayne Johnson also continues to make a star name for himself thanks to his popular supporting turn in 2011's Fast Five, last year's Journey 2, and recently, G.I. Joe: Retaliation.
 
Even his lead in Snitch this year proved to go over well with audiences--that film debuted to a modest $13.2 million but has legged it's way out to $41.5 million since.
 
All of that said, how does Pain & Gain stack up when it comes to pre-release buzz? The answer: very well...


Edited by ShawnMR, 04 April 2013 - 07:22 AM.

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#2 baumer

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Posted 04 April 2013 - 07:53 AM

I disagree with filmnerdjamie....this will not plummett in the coming weeks. It's going to be zany enough to keep people coming back. I think Bay is a genius, much to the laughter of many of the members here, but imo, he is one of the three best directors working today. So to see him with a smaller budget that is more concerned with character is really exciting. This movie is the reason I am starting the Summer Game early.

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#3 Michael Gary Scottt

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Posted 04 April 2013 - 08:03 AM

I hate Bay for what he is doing to TMNT but he does make entertaining movies. Calling him a genius though I wouldn't go that far lol.
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#4 ShawnMR

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Posted 04 April 2013 - 09:06 AM

I hate Bay for what he is doing to TMNT but he does make entertaining movies. Calling him a genius though I wouldn't go that far lol.

 

Is it really fair to judge TMNT before we actually see something from it, though?

 

As for P&G, I do think it's limited to a niche audience. Were it not for Bay+Rock+Wahlberg and IM3 opening the week after, I'd be completely convinced that legs would be strong through April. I think they still can be to an extent, but, unless this just opens really low and great WOM kicks in, it's probably destined to be at least a little front-loaded. By that, I mean something like a 2.5-2.75x multiplier. Even with a big drop on May 3-5, it could easily rebound on May 10-12. Gatsby won't hurt it won't a bit.


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#5 C00k13

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Posted 04 April 2013 - 09:23 AM

IM3 is going to take a toll on just about every movie (that usually happens with summer starters) but if WOM is good P&G should rebound later.




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