The discourse about “hiding it’s a musical” makes me think about the THG: BOSS. Although I wouldn’t go as far as calling it a musical, Rachel Ziegler’s character sang like 8 songs. A lot of non book readers didn’t know there would be singing and I did see some tiktoks that thought the singingwas cringe. But overall people still seemed to like the movie and it had good legs.
This movie has a similar target audience, so i guess I just don’t get why not knowing a movie is a musical would make people mad or affect audience reaction and WOM.