I remember the Black Eyed Peas did something similar maybe 15 years ago. Nobody actually cares that a movie trailer played on some guys phone in space. It's a ploy to get coverage for the debut of the trailer on some traditional news sources in order to alert people that the trailer has been released.
Edit: they're playing it off an iPad. You can actually see the fingerprints on the screen.
Leaked online - what's interesting is that this is a leak from RUSSIA. Looks like Sony have quietly started to release their movies in Russia again (digitally at least). I imagine the other studios will follow (if they haven't started already).
Me, halfway through reading the Wikipedia summary of this book
Also the character names are just incredible: Atlas Corrigan, Ryle Kincaid, the main girl is called Lily Bloom. Like something off of Dynasty.
And those numbers sounded reasonable at the time too (at least to me). Maybe the niche echo chamber has replaced popular discussion in regards to film? Reminds me of Saltburn - a movie no one saw in theaters, a movie that never landed on the Nielsen streaming charts - yet still got labeled as the movie EVERYONES talking about.
Between this and Monkey Man, the disparity between films that get actively discussed online and the amount of people actually willing to go see them has been fascinating. I thought Civil War would have a break out $50m OW a month ago.