I feel Disney feel like they make more profit when they don’t market their horror movies. Both Ready Or Not and Barbarian got very little marketing and did quite well considering and they made profits. Yet I ready they spent a lot of money on Boogyman and that killed their profits for that movie is.
I’ve seen Immaculate and while I thought it was good, I can’t see the GA going for it, even with Sydney Sweeney involved. There are some things that happen in it that would be quite upsetting for your regular film goer.