Sunshine, Light, and Joy


This is a post that I've been thinking about for awhile. Recently, I opened up the discussion to other members of the staff to get their feelings on the matter, and their opinions generally matched mine, which is this:

Within the last year or so, there's been a steady increase of negative posts in movie threads. We've always had some heated discussions for some movies, but recently things have not only gotten more histrionic in those threads (generally speaking, the CBM ones), but they've started to spread to other franchises and other movies as well. I'm not talking about out-and-out trolling, I'm talking about members feeling they have to consistently shit on a movie (or studio, or star) simply because they aren't interested in the current project or projects. With every piece of news about a movie, it's now a virtual guarantee that there's a flood of people rushing to say they think it sucks, they don't like the current trailer/tv spot/actor/actress/director/concept. And I get it -- we all have movies we don't like, movies which we think are bad ideas, industry people that just don't appeal to us. But there's a fine line between expressing your opinion about this and doing it so often, with such consistency, that the collective emphasis of all of it basically brings down the entire thread and thus the entire forum.

There's no easy answer to this. We don't want to crush freedom of expression here. But at the same time, the spirit of this forum is for people to have fun talking about the movies they love and the box-office runs they love.

To have fun.

And while it may be fun -- in a sense -- to personally vent about a movie, or to vent at people who dare to enjoy something you don't, it doesn't bring fun to our community. In fact, it generally drags down the overall fun for everyone else. We've had people repeatedly mention to us over the last several months or so that in some cases they don't even bother going into some threads -- even for movies they're curious about! -- because they just don't want to deal with the overall mess those threads contain. And frankly, that matches the personal opinion of most of the staff as well.

So this post is both a request and a warning. 

The request: Next time you feel like taking a dump on a movie (or a topic) for the dozenth time, take a moment to consider whether it's really worth it. People probably already have a good idea of what your attitude about the project is. Maybe just put your posting energy into a movie that you enjoy and love or are excited about.

The warning: The staff is going to be taking a closer look at some of these threads and we'll be more active with temp thread-bans if we think it'll help the overall vibe of the forum. I'd rather we don't have to, but it's not going to constrain any of you too much if you aren't allowed to post about a movie you supposedly don't care about anyway.

Remember the words of Bill and Ted: "Be Excellent to Each Other".

They're just movies, guys. It's about having fun.

Welcome to The Box Office Theory — Forums

Register now to gain access to all of our features. Once registered and logged in, you will be able to contribute to this site by submitting your own content or replying to existing content. You'll be able to customize your profile, receive reputation points as a reward for submitting content, while also communicating with other members via your own private inbox, plus much more! This message will be removed once you have signed in.


Free Account
  • Content count

  • Joined

  • Last visited

Community Reputation



  • Rank
    Box Office Gold
  • Birthday

Profile Information

  • Gender
  • Location

Recent Profile Visitors

2,221 profile views
  1. I don't watch football any more either.
  2. They loved that show OS. I wonder how yuge it'll be there In that case they should be giving CBMs 10%. I got sick of em after the third batman 20 years ago
  3. PS at 46.6m. That's 2.6x like WC. I'll stick with 3x minimum 140m. Maybe 150m. WW looking weak so far. Dangal just 15m tomorrow. Demand steam running out
  4. It's posted now. WW at 20k. Just 500 shows listed P5 PS trending like WC last year at this time. Only going to bump 30% today instead of the usual 40-50%. Tomorrow is normally 75%, WC was 57%. PS will be 44-49m. 2.9-4x will be the multi. Probably at the low end with poor WoM. GITS was 3.2 with bad WoM. Me thinks 145-165m. Thought it could do 5x OD for the 5 day weekend but there are 7 local releases on Sat. The weekend is anybody guess. Funny year. RE and XXX go well beyond projections and others have faked us out the other way.
  5. I read that previews had good feedback. If it holds -40% or better on friday the week will be near flat.
  6. HLWD is doing much better this year but local films are lagging. BO up just a few percent YoY after 6% service fee is removed and 5% XR weakness. Looks like Dangal will have at least 18% shows like last friday. Could be another huge hold.
  7. When movies where opening on weekdays last year they still had the same multi as Friday openers at a consistent 2.75. I assume at least 3 will happen. Yup. Only going up 25% today, not 40. Starting 2 days earlier changed the pattern. PS may only reach 50m
  8. PS targeting 60m now Could open 180-240. But with Saturday as a work day, it won't be a full on Friday and with some planning to see it on the holiday, it could be a deflated number as well. So not too bad in that range. CA3 was 180m OD RE6 was 213m
  9. I think P5 will take 55-60% of shows and no other releases. Both Dangals and GV5s market share overperformed their show share while all other underperformed by 50% or more. Both should keep half their current shows or just 20-30% loss from last Fri. If Dangal drops just 30% WoW on Fri 1.2b will be locked. Worst case 50% WoW drop on Friday and following Kong 5 day weekend pattern: -50% -33% F 21m 28m S 32 42 S 53 70 M 55 73 T 39 51 Tot 1.05B 1.11B
  10. Needs to make 2m on Friday, will make 7x that for the 5 day, to get to $100m. Dangal will reach 1b/ $145m by next monday with a lot of legs left.
  11. The storm came, lightening struck and @Rolling Thunder ends his dry spell Studio Est Tourney 1 Rolling Thunder 91.32 TalismanRing 86.46 2 T-700 90.72 JMorphin 84.75 3 Matrix4You 89.09 4 ChipMunky 89.04 moviecriticguy 81.58 5 PanaMovie 88.67 Wildbill 88.35 6 Wildbill 88.35 7 8wombi7 88.01 Bates 86.69 8 boxofficeth 87.98 Tower 86.10 9 ZeeSoh 87.02 10 Exxdee 86.75 Bye 11 Bates 86.69 8wombi7 88.01 12 kayumanggi 86.66 13 AndyLL 86.62 T-700 90.72 14 TalismanRing 86.46 ChipMunky 89.04 15 flyingace98 86.29 16 aabattery 86.10 PanaMovie 88.67 17 Keanu 86.06 Rolling Thunder 91.32 18 The Fast Furiosa 85.96 19 WrathOfHan 85.49 Simionski 84.24 20 nomyth 85.36 darkelf 83.02 21 JMorphin 84.75 22 POTUS 84.45 boxofficeth 87.98 23 Fancyarcher 84.41 POTUS 84.45 24 Simionski 84.24 25 Tower 84.09 26 darkelf 83.02 27 Boxx93 81.79 28 moviecriticguy 81.58 29 jdguy00 81.12 30 24Lost 80.16 31 baumer 79.37 32 Wrath 77.38 33 luxneji 77.31 34 Lights Camera Action 76.46 35 raegr 75.50 36 Padre 65.79 37 lilmac 63.17 38 damnitgeorge08 19.19
  12. Maybe not. It should reach 670m and with an 80% WoW drop reach 682, with holiday help it might reach 689
  13. Should do 6x PS of 13.5. 81m -29%
  14. Good, but not good enough, so far... DHD Fri PM Tourney 1 T-700 93.37 TalismanRing 91.79 2 TalismanRing 91.79 JMorphin 82.86 3 boxofficeth 90.87 4 PanaMovie 90.52 moviecriticguy 79.52 5 ChipMunky 90.42 Wildbill 89.06 6 8wombi7 89.64 7 Rolling Thunder 89.11 Bates 88.10 8 Wildbill 89.06 Tower 87.40 9 POTUS 88.49 10 Bates 88.10 Bye 11 Matrix4You 88.08 8wombi7 89.64 12 ZeeSoh 88.08 13 WrathOfHan 87.91 T-700 93.37 14 AndyLL 87.88 ChipMunky 90.42 15 Exxdee 87.82 16 Tower 87.40 PanaMovie 90.52 17 Fancyarcher 86.99 Rolling Thunder 89.11 18 kayumanggi 86.49 19 Keanu 86.17 Simionski 83.75 20 The Fast Furiosa 86.12 darkelf 83.26 21 nomyth 85.36 22 aabattery 85.15 boxofficeth 90.87 23 flyingace98 85.00 POTUS 88.49 24 jdguy00 84.51 25 Simionski 83.75 26 darkelf 83.26 27 JMorphin 82.86 28 Boxx93 81.07 29 24Lost 80.05 30 moviecriticguy 79.52 31 baumer 77.76 32 raegr 77.06 33 luxneji 76.40 34 Wrath 76.12 35 Lights Camera Action 75.23 36 Padre 70.86 37 lilmac 62.31
  15. 100% I think 230 was the midpoint last sat. 105m cometh Just passed GotG2 PR was down 99% yesterday WoW. No mercy. Will finish under 30m/ $4.3m. 1.2x OW