Sunshine, Light, and Joy


This is a post that I've been thinking about for awhile. Recently, I opened up the discussion to other members of the staff to get their feelings on the matter, and their opinions generally matched mine, which is this:

Within the last year or so, there's been a steady increase of negative posts in movie threads. We've always had some heated discussions for some movies, but recently things have not only gotten more histrionic in those threads (generally speaking, the CBM ones), but they've started to spread to other franchises and other movies as well. I'm not talking about out-and-out trolling, I'm talking about members feeling they have to consistently shit on a movie (or studio, or star) simply because they aren't interested in the current project or projects. With every piece of news about a movie, it's now a virtual guarantee that there's a flood of people rushing to say they think it sucks, they don't like the current trailer/tv spot/actor/actress/director/concept. And I get it -- we all have movies we don't like, movies which we think are bad ideas, industry people that just don't appeal to us. But there's a fine line between expressing your opinion about this and doing it so often, with such consistency, that the collective emphasis of all of it basically brings down the entire thread and thus the entire forum.

There's no easy answer to this. We don't want to crush freedom of expression here. But at the same time, the spirit of this forum is for people to have fun talking about the movies they love and the box-office runs they love.

To have fun.

And while it may be fun -- in a sense -- to personally vent about a movie, or to vent at people who dare to enjoy something you don't, it doesn't bring fun to our community. In fact, it generally drags down the overall fun for everyone else. We've had people repeatedly mention to us over the last several months or so that in some cases they don't even bother going into some threads -- even for movies they're curious about! -- because they just don't want to deal with the overall mess those threads contain. And frankly, that matches the personal opinion of most of the staff as well.

So this post is both a request and a warning. 

The request: Next time you feel like taking a dump on a movie (or a topic) for the dozenth time, take a moment to consider whether it's really worth it. People probably already have a good idea of what your attitude about the project is. Maybe just put your posting energy into a movie that you enjoy and love or are excited about.

The warning: The staff is going to be taking a closer look at some of these threads and we'll be more active with temp thread-bans if we think it'll help the overall vibe of the forum. I'd rather we don't have to, but it's not going to constrain any of you too much if you aren't allowed to post about a movie you supposedly don't care about anyway.

Remember the words of Bill and Ted: "Be Excellent to Each Other".

They're just movies, guys. It's about having fun.

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  1. Out. The only way this club happens is if WW becomes the first DC film to not be front loaded in terms of presales ie a ton of walk ups. I could see it landing somewhere in the middle but even then it's presales at the moment, don't indicate a 150M OW even with walk-ups.
  2. Out. I'm keeping my $100M OW prediction. I could see it reaching $110M but that is my max atm
  3. Okay so before I had zero intentions of seeing this and now I'm very very interested. That was a really good third trailer. I'm definitely gonna check it out now especially I don't have many films I want to see this summer.
  4. I agree. I wouldn't be completely shocked if Hitman's Bodyguard becomes the biggest comedy of the summer. But I also have to see how Baywatch does because I think it'll come down to those two films personally.
  5. Not trying to argue and of course what I'm going to say isn't really evidence evidence but the folks I work with have zero interest in watching it. To them it just looks dumb. Again I'm sure there's an audience for it. It's probably going to do $25M for the 3-day or whatever but I do think to a large number of folks, the film does look unappealing.
  6. Possibly. Maybe I'm getting this green band trailer confused for the U.K. teaser lol
  7. I know. The first trailer to drop was a red band but then when GOTG2 dropped, they released a green band trailer that was meh (imo) so I'm hoping the second official one is red band and we don't get another green band trailer.
  8. It better be a red band trailer and not a joke like the green band trailer was. I think it can do $20M OW at the moment. The interest is there judging from the reactions the first trailer got. But I will have to see how the marketing goes for it because if it gets good marketing then I can see as high as 25M maybe a little bit higher and if the marketing sucks then I can see this flopping pretty badly too.
  9. Honestly, I know this summer might not make a lot of money as compared to other summers but I'm really excited for it. Im excited to see the mid-budget films have good runs and show Hollywood that you don't have to green light blockbuster after blockbuster in order to have a summer hit on your hands. Last summer definitely gave us a taste of that but I think those films may have been overlooked because of the tent poles that came out. This summer there aren't as many tent poles and I'm really hoping the GA responds to the original mid-budget film (assuming they're good). Here's to films like Rough Night, Baby Driver, Atomic Blonde, Hitman's Bodyguard, Detroit etc having good leggy runs
  10. But that's not what I said. I said the placeholder embargo for WB films is typically two days before its release date hence the May 31st embargo that's still in place as of right now. I made no mention of films they have no "faith" in what so ever. However, an embargo can lift at anytime and that's why you can see films that lift a week before release, the Tuesday before release or they leave it at its original embargo date.
  11. And the movie releases on Friday which is two days before its supposed to release. That's usually when WB puts their embargoes unless they decide to move them up to another date. Critics will get an email just like they got an email regarding the social media embargo. That email could come now, next week or it could come never and WB could decide to leave the embargo when it is.
  12. Did they give out a new embargo? As far as I know the review embargo is still for May 31st and I guess the time for it is 9AM. So unless that changes that's when I'm expecting the reviews to be out. But personally it would be really really really stupid to keep it like that. They should just drop the embargo as soon as possible. Like right after the LA premiere.
  13. Aliens isn't really a pre-sales movie. It's more walk-up. Having said that, it's also a franchise film and judging by its preview/Friday number, we can assume that the film isn't going to be backloaded like initially thought. To summarize, I wouldn't worry. Aliens will still do high 30s for its OW but just don't expect it to have strong legs.
  14. Life's legacy right there. The only thing it accomplished!