Sunshine, Light, and Joy


This is a post that I've been thinking about for awhile. Recently, I opened up the discussion to other members of the staff to get their feelings on the matter, and their opinions generally matched mine, which is this:

Within the last year or so, there's been a steady increase of negative posts in movie threads. We've always had some heated discussions for some movies, but recently things have not only gotten more histrionic in those threads (generally speaking, the CBM ones), but they've started to spread to other franchises and other movies as well. I'm not talking about out-and-out trolling, I'm talking about members feeling they have to consistently shit on a movie (or studio, or star) simply because they aren't interested in the current project or projects. With every piece of news about a movie, it's now a virtual guarantee that there's a flood of people rushing to say they think it sucks, they don't like the current trailer/tv spot/actor/actress/director/concept. And I get it -- we all have movies we don't like, movies which we think are bad ideas, industry people that just don't appeal to us. But there's a fine line between expressing your opinion about this and doing it so often, with such consistency, that the collective emphasis of all of it basically brings down the entire thread and thus the entire forum.

There's no easy answer to this. We don't want to crush freedom of expression here. But at the same time, the spirit of this forum is for people to have fun talking about the movies they love and the box-office runs they love.

To have fun.

And while it may be fun -- in a sense -- to personally vent about a movie, or to vent at people who dare to enjoy something you don't, it doesn't bring fun to our community. In fact, it generally drags down the overall fun for everyone else. We've had people repeatedly mention to us over the last several months or so that in some cases they don't even bother going into some threads -- even for movies they're curious about! -- because they just don't want to deal with the overall mess those threads contain. And frankly, that matches the personal opinion of most of the staff as well.

So this post is both a request and a warning. 

The request: Next time you feel like taking a dump on a movie (or a topic) for the dozenth time, take a moment to consider whether it's really worth it. People probably already have a good idea of what your attitude about the project is. Maybe just put your posting energy into a movie that you enjoy and love or are excited about.

The warning: The staff is going to be taking a closer look at some of these threads and we'll be more active with temp thread-bans if we think it'll help the overall vibe of the forum. I'd rather we don't have to, but it's not going to constrain any of you too much if you aren't allowed to post about a movie you supposedly don't care about anyway.

Remember the words of Bill and Ted: "Be Excellent to Each Other".

They're just movies, guys. It's about having fun.

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About firedeep

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  1. early reviews are exceptional. This could the fariy tale versio of Avatar.
  2. CBO Week 13 ' content edited ...' Like Monster Hunt and Bodyguard, all EDKO films are now distributed by Union Pictures. With CEOs leaving, WuZhou have undermarketed two films in a row: the Zhao Liying starred romcom Rise of Tomboy and now Hotpot. Earlier this year, their Kill Time and CTHD2 also underperformed ... ----- I should have never returned to this site. I wanted to on this site share knowledge and information about CBO and the industry, not to see someone continuously prove how he is right and how everybody else is wrong, downplay China's box office and how it is gonna collapse, how it does not matter at all to Hollywood. It's so pointless. So let the real expert do the work. I am leaving forever, because I am often wrong with my predictions (making predictions is not a problem; I always dare to be wrong with every prediction I make, all these years), feel have no value to this site, and yes because I am annoyed. Thank you in advance if any moderator can help delete my profile and all posts on this site, would be very appreciated. Maybe I will just ask Shawn to see if it's possible. It's been 5 years. Thank you everyone, everyone I mean, too many friends to name but thank you all, you know I am talking of you . (I can be reached on Wechat in case you are interested. Maybe Olive could tell you about wechat.)
  3. if a person are so down on China's economy and its box office, why bother keep tracking it, posting socalled insights and predictions all day, which most of the time are negative, and laughablely off. I am annoyed. got put someone on agnore list.
  4. it can't be only 750m....
  5. Disney this year has seven releases: SW7 (825m), Zootopia (1.5B+), Jungle Book (in April), Civial War (in May), Alice 2 (also in May), Finding Dory (in August or September), Dr Strange (in Nov) The seven Disney films combined box office in China, over or under 6.5B.
  6. I am in, thinking this will play into May holiday.
  7. Update on May schedule of imported releases: 5/6 TBD Captain America: Civil War 5/20 X-Men: Apocalypse 5/20 Angry Birds 5/27 Alice Through the Looking Glass 6/3 Teenage Mutant Ninja Turtles 2 May TBD Baahubali: The Beginning 6/15 Warcraft Note: as of current, none is officially confirmed by CFGC or Film Bureau
  8. LOL why don't you just define 100% decrease as "real" drop. 2016 wont be down 20%, neither will Apr. Your predict of sub 20% (increase or decrease) will fail.
  9. So Satrurday daily box office is only 210m, barly beat last year's 175m. Last year, the four day QM weekend was 620m (105m, 175m, 195nm, 145m); three day holiday 515m (175m, 195nm, 145m). This year S-S-M will be only 560m or so, a minor 8% increase... The QM releases are too weak: Bodyguard, Bro, terrible reviews; Hotpot, under marketed. This year, local films are very weak, except for Mermaid (an exeception), and maybe a coule October holiday releases. The expected low (relatively, maybe 30%) YOY increase of 2016 has the most to do with a weak slate of local films, not because the market cooling down. No worry, next year will be full blood resurrection. For April, even if Jungle Book makes 1.5B, Apr would still be unsavable... as the first half month is poised to be very dead, just like the last days of March. But April cann't be "the first real down month in more that a decade", not even close. Period decrease happens once in a while. Just a few examples out of my mind: Jan 2010 ---- 1210m Jan 2011 ---- 1080m Dec 2012 ---- 2560m Dec 2013 ---- 2120m Jul 2011 ---- 1520m Jul 2012 ---- 1430m Aug 2011 ---- 1550m Aug 2012 ---- 1440m (summer 2012, June-Aug, as a whole, was a down actually) Apr 2013 ---- 1800m Apr 2014 ---- 1820m In the last six years alone, at least Jan, Feb, Apr, Jul, Aug, Dec all have seen 'downs'. Important box office slots at CBO have all seen 'down' or 'flat' YOY: May holiday (2014), Chinese New year holiday (2011), Christmas-New Year holiday (2011), October holiday (2011), Dragon Boat Festival (2012), Qingming Festival (2016), summer 2012, winter 2013. It happens when the openers are weak. Mino slots like V day, Qixi, Women's Day, Children's D, Mooncake Day ... also have been down. World is not ending .... .... As for sub 10% Month to month increase, that's common. in CBO, June-Aug = summer, Mar-May = Spring, Sep-Nov = Fall, Dec-Feb = Winter
  10. 1B is locked for ZOO. People keep underestimating it. BvS not even making 900m. The two wont even be close.
  11. I find bodyguard douban score already dropped to 5.9…… so 400m is not a certainty.
  12. it's confirmed, 2D closes but 3D, IMAX extends to Apr 17. The screening keys will be released on Sunday.
  13. It's possible that Hotpot overtakes Bodyguard at the end of run. Bodyguard 200m OW, good. 400m is locked even reviews are average. It will do well in small cities where audiences are not very senstive to bad reviews. Hotpot will also do 400m+, maybe making 500m. Sleep Bro, just as expected, dead on arrival. will only do 150m-ish. another flop from LeVP. BVS and Bro will be close on Sat, both around 30m. ZOO will beat them both on Sunday. Friday per show admission: Bodyguard ----- 35 people on 26% screens Hotpot -------- 25 people on 23% screens Sleep Bro ------ 22 people on 21% screens BVS -------------23 people on 11% screens Zoo -------------- 23 people on 6% screens (animation on weekday) Theaters smartly did the right schedule.
  14. But with a 34m OD, Hotpot will still make 400m+, just not breakout numbers.
  15. well technically Mr Six is also a crime drama/thriller.