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firedeep last won the day on November 3 2014

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About firedeep

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  1. Wolf Warrior 2 = new propaganda film or patriotic movie CYL = evil, they are like the worst part of CCP, so flattering, bureaucratic and helpless, yet always desperately barking at everthing that could be interpreted / farfetched unpatriotic or authority-challenging, only to show to their masters they are doing their duty. They are not, but act even more so than a party mouthpiece. Don't be surprised if Dahufa is pulled out of theaters in one or two days.
  2. There are certainly many Nolanites in China, just like in the US. In my circle, 5 folks out of 10 passionately love Nolan, the other 5 wouldn't admit they like Nolan only because they think there are already so many Nolanites that loving Nolan is no long a pretentious thing.
  3. Owns much to the cooperating between Illumination Ent. and Ofo (fyi, ofo is bike-sharing unicorn startup): It's everywhere. There could be a Minions fanboy wearing a Uniqlo made Minions T-shirt, riding a Minions-ofo bike to see a Minions-stuffed DM3 after finishing up a Minions package at a McDonald's.
  4. DM3 performing well is good thing. This summer already looks to decrease from last year.
  5. It can be put that way. Imported revenue-sharing films (aka quota releases) of course can do minimum-guarantee box office. Currently, revenue-sharing films and buyout films are handled basically in the same way, though it can vary a little title by title. The main difference comes to how box office is split among the producer [A], CFGC/Huaxia , Chinese co-distributor [C](this one is the real distributor FYI, but you have to put CFGC/huaxia in the front) and the Chinese buyer [D] (with or without a minimum-guarantee box office deal), not to forget the theaters... Every ABCD is different for every title. For a typical quota release without any minimum-guarantee box office deal, A=25%, B and C are both CFGC & Huaxia, D=0%; for a quota release with a minimum-guarantee box office deal, or a buyout release with, or without, a similar deal, A=0%, B is CFGC or Huaxia, C=3%~10+%, D=13%~25%. It should be noted the buyer is not necessarily the co-distributor itself. Currently, almost only Disney flicks remain to be typical quota releases. LeVP almost did a 500m minimum box office guarantee on Wonder Woman but they were not confident enough to seal the deal. WW did get investments from Tencent and Wanda though. Also, to say "minimum-guarantee box office" sometimes can be a little misleading. What is really guranteed in such a deal is the profits of the producer. In reality, the so-called "minimum-guarantee box office number" is often backwarded for publicity based on how much upfront fees the buyer pay to the producer. The producer gets extra revenues if the movie overperforms. In the case of TF5, Huahua was offered $100m upfront fees, which resulted into "TF5 guaranteed 2.6B box office" It usually goes like this: studio A produces movie [a], Chinese buyer B buys movie [a] from A with some upfront fees——sometimes only theatrical sometimes including streaming, A or B submit movie [a] to CFGC to clear the censorship, B finds local distributor C to distribute the movie in China and D (online) & E (offline) to promote the movie. In reality, movie [a] has different distributors and marketing partners in different parts of the world, and it also has global investors FGHI (Dune, Regency, Skydance, Bona, Perfect World, Alibaba, Wanda...) including one or two from China on slate or single flick deals. Smaller studios like Studio 8, STX are invested by Chinese money from day one. B could consist of a handful of companies and parties JKLMNOP and each of them would have a different beak even point; that is usally the case. B could re-sell movie [a] to Q or put up a fund based on the movie's performance to attract a lot more smaller investors. Further, if a local film, A can be as many as a dozen of different producers.... check out the upcoming comedy The One (绝世高手), it has 15 different producers, maybe more....didnt count. And every producer would also have different beak even points... It could be complex as hell but tha'ts the gameplay.
  6. I don't think TF5 flopped because the tastes of Chinese audiences suddenly dramatically 'improved'. IMO the tastes of Chinese audiences have pretty much remained the same in the past few years. When it comes to imported movies, they have always dug those of "strong emotional strikes" (Dangal, Interstellar), "great spectaculars" — not necessarily only actions & explosions, all great money shots count (most studio blockbusters, FF & TF stands out), "colorful visuals" (Avatar, Life of Pi), "adorable character designs" (Zootopia, Illumination Entertainment toons), "smart, fast-pacing but still followable storytelling" (Inception, Mission Impossible) i.e. your movie should look smart but not to extent of making audiences confused while watching—Inception, The Butterfly Effect and Triangle alike will be considered must-watching but Mulholland Dr. would make audiences want to kill themselves... Of course, being an established IP also helps a lot. Obviously, Triple X had a good deal of spectaculars; RE6 was the final chapter of a well established IP—plus it was a good feat for the horror fans in China. Your movie will break all records if it is strong in all parts, like Avatar. Hit or miss in China, it has little to do with rotten tomatoes scores. It's all about the receptions of general audiences. Also, to hit it big in China, your movie cannot be too culturally rooted (Moana...also, I think GOTG2 underperformed because deep down, its core of 'patricide' conflicts with Chinese culture). Pixar makes masterpieces. But they fail in China because their works are too American, as well perceived not children-friendly enough. And the new Star Wars films ...... are too old-fashioned (Chinese general audience: you say this is a big, expensive sci-fi space blockbuster, but where are the beautiful colors and ships??) The problem with TF5 this time, is that it simply lacks exciting moments and climaxes. Bay should focus on the robots (though, technically, Transformers are not robots, they are just silicon based aliens) and robots fighting, not some random, boring human characters that absolutely no one cares about. TF5 is still doing 1.7B only because of franchise inertia. Anyway, the page has been turned. Transformers now has to be rebooted. Weiying did not participate in the minimum-guarantee box office deal of TF5. Though they did invest one or two cents in TF5 for global profits. As of I know, the minimum-guarantee deal was made between Huahua (party A) and a dozen of smaller investors (party bb) led by a fund. Deal details is not disclosed but the number is believed to be 2.7B. yes, those group buy investors will lose a lot of money. But the deal was made last year, and money was paid last year——Paramount did receive close to $100m from TF5 in China, long before TF5 even finished shooting, and they certainly didn't see it flopping... Also we should be clear that Paramount has long lost their control on the distribution and marketing of their own movies in China. All Paramount films are now handled by Huahua in China which is also a slate-financer of Paramount along with Shanghai Film Group in a $1 billion deal. Desipte all the media make it sound to be, Huahua is a not a Chinese company: it is owned by the Ganis (former President of AMPAS). Anyway, Huahua shops movies to local distributors and minimum box office guaranteers for Paramount (xxx, GITS, TF5 all so). Today, pretty much every HLW studio film, including those not even released in China, has some sort of Chinese investors, except those from Disney who perfer 100% control on their inhouse titles.
  7. DM3 has the biggest ever marketing compaign for an imported animation. A lot of outdoors and co-promoting brands like McDonald's. OFO's Minions bicycles:
  8. The source material doesn't matter much. It's about the DOM/OS box office split. If it can gets 100m DOM, surely it will get 400m OS, as it looks like an OS heavy blockbuster like the recent Fast8, XXX, Resident Evil 5, Mummy, Pirates 5, TF 5 (these all had 80%+ OS ratio.)
  9. Visually, how it compares with Doctor Strange, GOTG 1&2? Can it be called the most visually good-looking blockbuster since Avatar?
  10. Spider-Man: Homecoming, aka Iron Man 7: Tony and his adopted son
  11. ‘War for the Planet of the Apes’ Review: One of the Most Significant Blockbusters of the Decade It would be so surprising if it is not Pirates 5, but TF5, that ends up to be the third biggest HLW film of the year. Apes beats them both.

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