This summer is underwhelming but you go down the list and almost every studio movie is making a profit given their WW totals. Even Baywatch may make a "profit."
Look at how write downs become such big news... Why is that? Because Hollywood doesn't make movies that don't make money especially at the highest level. There is ZERO debate Transformers is a property with diminishing returns and TF5 very much validated that trend.
The situation is not any less severe for Viacom/Paramount because they will eek out a profit on TF5. I try to explain this to you guys over and over... The major studios are all part of huge multinational corporations. Their earnings and revenue guidance has their movies making a profit, not breaking even lol.
Maybe a spin off but that's about it for now. Let's not pretend that domestic take is anything other than really bad. Might as well film it in China with an all Asian cast.
I think the marketing for DM3 has been on point. They know exactly who their audience is and make sure people outside of the core know it's coming. Much better than it's been for any of the other animated films this summer.
My point you responded to was that it will start losing screens at a higher rate and that is 100% fact. That's it, I didn't need a dissertation in why other movies will also shed theaters lol.