Guillermo del Toro's Pacific Rim has long been the topic of discussion around the Internet. One of the biggest questions from some among that community (including our own forums) has been "when is Warner Bros. going to actually start marketing it?"
Now that Man of Steel has solidified its success with a huge opening weekend, you can bet that the studio is about to kick its Pacific Rim campaign into full gear. Wisely so, too, as spending the money to push it too hard early in the middle of a crowded summer market would have been an easy to way to over-spend on an original franchise-hopeful pic.
The studio's focus on spreading word through fan conventions and the so-called "Internet crowd" has been a smart play. Next, they have to escalate things and draw in general audiences (most of whom don't pay attention to a film's ad campaign until the final week or two of release).
So far though, our social network tracking indicates that--at the very least--the genre fan crowd is pumped for del Toro's popcorn flick. Pacific Rim accounted for... (more after the jump)
Full article: http://www.boxoffice...ffice-wild-card
Edited by ShawnMR, 19 June 2013 - 08:43 AM.