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AniNate

Pixels | Chris Columbus | July 24, 2015 | Adam Sandler, Kevin James, Michelle Monaghan, Josh Gad, Peter Dinklage

By AniNate, in Box Office Discussion

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Ash Skywalker Box Office Gold

Ash Skywalker

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OFFICIAL PRESS RELEASE FROM SONY:

Sony Pictures Entertainment announced today that the studio has brought together an extraordinary number of iconic video game companies, whose classic characters – including PAC-MAN, Donkey Kong, Centipede®, Galaga, Frogger, Q*bert, and Space Invaders – will be featured in the highly-anticipated action comedy Pixels, starring Adam Sandler, Kevin James, Michelle Monaghan, Peter Dinklage, Josh Gad, and Brian Cox, and directed by Chris Columbus.  The film will be released on May 15, 2015.

In Pixels, when intergalactic aliens misinterpret video-feeds of classic arcade games as a declaration of war against them, they attack the Earth, using the games as models for their various assaults.  President Will Cooper (James) has to call on his childhood best friend, ’80s video game champion Sam Brenner (Sandler), now a home theater installer, to lead a team of old-school arcaders (Dinklage and Gad) to defeat the aliens and save the planet.  Monaghan plays the team’s unique weapons specialist.  The action-comedy is directed by Chris Columbus from a story by Tim Herlihy and a screenplay by Tim Herlihy and Timothy Dowling, based on the original short film of the same name by Patrick Jean.

 

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Blankments Global Phenomenon

Blankments

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2:33

EDouglasCS: Chris Columbus has sent a video intro from the set of Pixels

12:34
EDouglasCS: He says that the visual FX are going to be groundbreaking in the way they bring 8 pixel characters to life

12:34
EDouglasCS: They're going to show some early footage?

12:34
EDouglasCS: Okay it's a bit of a joke....

12:35
EDouglasCS: They have Josh Gad going "I'd recognize that Centipede from anywhere!" and then there's a tennis ball on a stick that chases him around as he runs around frightened.

12:35
EDouglasCS: They showed an animated logo for Pixels

12:36
EDouglasCS: They touted the fact that the high scorers at the Pixels Arcade can win a chance to be in the movie... so if you're in San Diego, start saving up those quarters!

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mahnamahna Box Office Gold

mahnamahna

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This could be Adam Sandler's first decent mainstream comedy since 50 First Dates. The fact that Steve Buscemi, Jon Lovitz, David Spade, Rob Schneider, Tim Meadows, Terry Crews, etc. aren't near it is good. Plus the cast he has brought in seems pretty great - and Kevin James has to be playing a supporting role - he wasn't even featured in the picture with the other four. 

 

If it had a better release date (June 26 or July 1)... Pixels could be a surprise hit. Avengers 2 and Tomorrowland are going to take its family audience away. Mad Max 4 will take the older guys away. Pitch Perfect 2, that Reese Witherspoon/Sofia Vergara comedy and Spy will take all of the female audience. Where does that leave Pixels? 

 

June 26th makes more sense:

Ricki and the Flash could do fine against May's releases since it's a drama targeted at older adults (maybe move Cameron Crowe's rom-com to June 5?)

Ted 2 isn't targeting Pixels' family audience so both could co-exist - and a HTTYD2/KFP2 sized OW would be phenomenal for Pixels since it's not a sequel with a built-in audience. 

The July 4th weekend looks to be adult orientated next year - Terminator Genesis and Magic Mike 2 could both very well be rated R. Pixels could sweep up quite a bit of cash that week.

Minions wouldn't completely kill its legs since it'll likely be PG-13 as opposed to PG

All of the comedies after Pitch Perfect 2 look to be rated R (except Crowe's rom-com possibly) - so none of them would be direct competition. 

 

It would have 2.5-3 weeks to make a solid amount of cash versus the 1 week it currently has. I just don't see Pixels doing well in its current release date. Moving to June would be a smart move financially since the rest of Sony's summer releases could do well most any weekend. 

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Jay Beezy Summer Tentpole

Jay Beezy

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This could be Adam Sandler's first decent mainstream comedy since 50 First Dates. The fact that Steve Buscemi, Jon Lovitz, David Spade, Rob Schneider, Tim Meadows, Terry Crews, etc. aren't near it is good. Plus the cast he has brought in seems pretty great - and Kevin James has to be playing a supporting role - he wasn't even featured in the picture with the other four.If it had a better release date (June 26 or July 1)... Pixels could be a surprise hit. Avengers 2 and Tomorrowland are going to take its family audience away. Mad Max 4 will take the older guys away. Pitch Perfect 2, that Reese Witherspoon/Sofia Vergara comedy and Spy will take all of the female audience. Where does that leave Pixels?June 26th makes more sense:Ricki and the Flash could do fine against May's releases since it's a drama targeted at older adults (maybe move Cameron Crowe's rom-com to June 5?)Ted 2 isn't targeting Pixels' family audience so both could co-exist - and a HTTYD2/KFP2 sized OW would be phenomenal for Pixels since it's not a sequel with a built-in audience.The July 4th weekend looks to be adult orientated next year - Terminator Genesis and Magic Mike 2 could both very well be rated R. Pixels could sweep up quite a bit of cash that week.Minions wouldn't completely kill its legs since it'll likely be PG-13 as opposed to PGAll of the comedies after Pitch Perfect 2 look to be rated R (except Crowe's rom-com possibly) - so none of them would be direct competition.It would have 2.5-3 weeks to make a solid amount of cash versus the 1 week it currently has. I just don't see Pixels doing well in its current release date. Moving to June would be a smart move financially since the rest of Sony's summer releases could do well most any weekend.

Don't knock on Terry Crews. He's hilarious on Brooklyn Nine Nine. Some of Sandler's mainstays are just worse than he is, but others, like Crews and Rock, are potentially funnier people just wasted on useless and embarrassing roles, which is the fault of Sandler.Sandler should have picked someone else to be the President, though.

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