Johnny Knoxville took to Twitter this afternoon as he unveiled the first trailer for Jackass Presents: Bad Grandpa. You can check that out below our analysis.
The recently announced Paramount release is slated to open in time for Halloween business and, if initial Twitter reactions are any indication, it just might prove to be another box office winner for Knoxville and crew. The promise of "real people" and "real reactions" is smart marketing speak as it addresses the fact that similar wannabe candid comedies usually aren't so candid and audiences can see through the veil. That's something which negatively affected Sacha Baron Cohen's Bruno and The Dictator after Borat's massive success.
Bad Grandpa, on the other hand, is making use of the popular Jackass mainstay characters. It also gives Paramount the chance to market the film in a way not too differently than it did with the first three Jackass movies: pitching creator and star Johnny Knoxville as the lead... (more)
Full article: http://www.boxoffice...ckass-franchise
Edited by ShawnMR, 31 July 2013 - 12:54 PM.