By Shawn Robbins
The global launch of Gareth Edwards' Godzilla is still three weeks away, but distributor Warner Bros. has a lot to be encouraged by. Current tracking for the film backs up our optimistic February analysis and suggests the May 16 release could be in store for a domestic opening north of $75 million.
Audience surveys reveal strong interest with overall "First Choice" numbers exponentially ahead of Pacific Rim at the comparable point in its pre-release cycle. Unsurprisingly, men of all ages are driving anticipation at levels just 14 percent behind that of Man of Steel, while women polled on par with their pre-release interest in last year's Superman reboot. Once next week's Amazing Spider-Man 2 hits the market and shifts attention to the next big releases, we expect these leads to continue rising in Godzilla's favor.
This latest bit of good news for the flick follows ecstatic reactions to the film's footage and discussion panel at WonderCon last week. While the online community is expected to hype genre films of Godzilla's ilk, WB's confident marketing machine has generated excitement from more than just fanboys. The monster revamp has been a staple among the top ten most tweeted movies this year, and its overall Twitter activity is on par with The Amazing Spider-Man 2 at the same point in its pre-release cycle. That's an impressive stat when considering Spidey's significantly larger fan base, plus the fact that the Godzilla name has been mostly absent from pop culture since the turn of the century.
Likewise, Facebook activity is building the film's case. Through April 23, Godzilla boasted... (more)
Full Story: http://www.boxoffice...-04-24-godzilla
Edited by ShawnMR, 24 April 2014 - 10:27 AM.