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Blu-ray sales thread 2012

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Week 3Rank Prev. Rank Title Units this Week % Change Total units Sales this Week Total Sales Weeks in Release1 (-) Moneyball 466,979   466,979 $9,736,512 $9,736,512 12 (-) Killer Elite 242,455   242,455 $4,846,685 $4,846,685 13 (-) Boardwalk Empire: The Complete First Season 140,654   140,654 $4,921,486 $4,921,486 14 6 Rise of the Planet of the Apes 123,983 +55.80% 1,789,978 $2,549,089 $38,296,420 55 2 The Hangover Part II 111,281 -29.39% 1,871,773 $1,573,515 $30,968,778 66 1 Contagion 108,386 -60.46% 382,505 $2,166,633 $7,098,033 27 5 Cowboys and Aliens 99,934 +21.20% 1,239,088 $1,883,747 $27,001,407 68 12 Kung Fu Panda 2 69,953 +49.50% 994,170 $1,761,428 $23,125,153 59 (-) The Scorpion King 3: Battle for Redemption 61,034   61,034 $1,293,924 $1,293,924 110 3 Harry Potter and the Deathly Hallows, Part 2 57,719 -36.58% 4,863,400 $922,920 $101,706,361 10

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Like it was on the DVD sales chart, there were three new releases to top the Blu-ray sales chart, although they finished in a slightly different order. Moneyball still led the way with 467,000 units / $9.74 million giving it an opening week Blu-ray share of 44%, which is excellent for a drama. The Killer Elite finished second on Blu-ray, one place higher than its DVD debut, with 242,000 units / $4.85 million. Its opening week Blu-ray share was 53%. This is better than average for the format, and it is even strong for an action film. Boardwalk Empire: Season One opened in second place in terms of dollars with $4.92 million, but third in terms of units with 141,000. TV on DVD releases tend to struggle on high definition, but this film earned an opening week Blu-ray share of 38%, which is better than a lot of theatrical releases earn. Rise of the Planet of the Apes returned to the top five in fourth place with 124,000 units / $2.55 million for the week and totals of 1.79 million / $38.30 million after five. The Hangover II fell to fifth place with 111,000 units / $1.57 million for the week. After six weeks of release, the film has sold 1.87 million units and generated $30.97 million in sales.The Scorpion King 3: Battle for Redemption opened in ninth place, one place higher than it did on DVD, and it was stronger than expected on DVD. It sold 61,000 units generating $1.29 million in sales for an opening week Blu-ray share of 37%. That's about average for the format. Normally visual effects laden films perform better than average, but this was also a Direct-to-DVD release, which tends to hurt the Blu-ray share. What's Your Number? just missed the top ten with 57,000 units / $1.11 million. Its opening week Blu-ray share was 29%, which is actually really good for the genre.The overall Blu-ray market bounced back this week thanks to several stronger than expected new releases. Compared to last week, it soared 34% in terms of units and 45% in terms of dollars. Compared to last year it was up 64% in terms of units and 73% in terms of dollars. Surprisingly, DVD sales also did well compared to last week and last year, albeit not as well as Blu-ray did. The overall Blu-ray share hit 37% in terms of units and 42% in terms of dollars, which is significantly better than last year.Next week we will likely see Blu-ray slip significantly, as the biggest release is Ides of March, a political drama. It's just not the type of film that does well on high definition. Last year, Takers led the way on DVD and Blu-ray. Normally I would be cautious, but with the success of the new releases this week, I think Blu-ray should be fine next week.Taken from the-numbers

Edited by fmpro
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Week 4Rank Prev. Rank Title Units this Week % Change Total units Sales this Week Total Sales Weeks in Release1 (-) The Ides of March 115,738   115,738 $2,082,127 $2,082,127 12 1 Moneyball 108,805 -76.70% 575,784 $2,501,434 $12,237,946 23 (-) Abduction 82,672   82,672 $1,652,606 $1,652,606 14 (-) Courageous 71,943   71,943 $1,438,135 $1,438,135 15 2 Killer Elite 54,304 -77.60% 296,760 $1,271,806 $6,118,491 26 14 The Lion King 39,872 +0.21% - $951,340 - 8827 6 Contagion 38,680 -64.31% 421,184 $773,206 $7,871,239 38 16 Beauty and the Beast 36,434 -5.54% - $1,092,665 - 4859 3 Boardwalk Empire: The Complete First Season 33,344 -76.29% 173,998 $1,509,822 $6,431,308 210 4 Rise of the Planet of the Apes 29,907 -75.88% 1,819,884 $683,368 $38,979,788 6

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From The-Numbers.com

January is typically a really bad month for the home market, and it is usually even worse for Blu-ray. Not only are there not many hits coming out, but those that are being released tend to be films that are better suited to DVD than Blu-ray (middling hits, dramas, etc.). This is certainly the case with this week's new releases. Leading the way on the Blu-ray sales chart was Ides of March, a political drama, with 116,000 units / $2.08 million. Its opening Blu-ray share was 39%, which is better than expected for the genre. Moneyball was in second place in terms of units with 109,000 units, but led the way in terms of dollars with $2.50 million. After two weeks of release, the film has sold 576,000 units and generated $12.24 million in total. Abduction was next with 83,000 units / $1.65 million, giving it an opening week Blu-ray average of just under 30%. Action films should do better, so this suggests the film's main audience was Twilight fangirls. Courageous opened in first place on DVD, but only managed fourth place on Blu-ray with 72,000 units / $1.48 million. An opening Blu-ray share of just 16% is bad, even for the genre. The Killer Elite remained in the top five with 54,000 units / $1.27 million for the week, lifting its totals to 297,000 units / $6.12 million after two.

No other new releases charted.

The overall Blu-ray market slumped when compared to last week and last year. Compared to last week, it was down 57% in terms of units and 53% in terms of dollars. Its decline compared to last year was not as strong, but it still fell a distressing 15% in terms of units and 5% in terms of dollars. DVD sales held on better than Blu-ray compared to last week, but worse compared to last year. The overall Blu-ray share slipped to hit 29% in terms of units and 35% in terms of dollars, which is barely better than last year's numbers.

Next week should be better with the release of Paranormal Activity 3 and Real Steel, among others. However, Red led last year's DVD sales chart with more than 1 million units and the Blu-ray sales chart with 660,000 units. I don't think any of this year's releases will match that.

Edited by fmpro
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Week 5

Rank Prev. Rank Title Units this Week % Change Total units Sales this Week Total Sales Weeks in Release

1 (-) Real Steel 798,923 798,923 $22,361,855 $22,361,855 1

2 (-) Paranormal Activity 3 201,568 201,568 $4,029,350 $4,029,350 3

3 (-) 50/50 133,180 133,180 $2,395,917 $2,395,917 1

4 2 Moneyball 80,771 -31.05% 664,888 $1,972,431 $14,401,932 3

5 6 The Lion King 47,776 +11.30% - $1,087,850 - 883

6 1 The Ides of March 44,500 -64.29% 169,101 $889,555 $3,131,127 2

7 4 Courageous 40,426 -47.81% 117,877 $813,765 $2,362,031 2

8 8 Beauty and the Beast 32,276 -17.71% - $967,972 - 486

9 (-) Captain America: The First Avenger 31,478 2,480,871 $696,599 $61,803,240 14

10 5 Killer Elite 30,759 -47.39% 331,677 $736,975 $6,952,858 3

Edited by fmpro
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From the-numbers.com

There was no competition on the Blu-ray sales chart, as Real Steel topped all new releases and holdovers by a healthy margin. It sold 799,000 units and generated $22.36 million in sales giving it an opening week Blu-ray share of 54%. Hopefully we will see a lot more films crack 50% as the winter blockbusters start to come out. Paranormal Activity 3 opened in a distant second place with 202,000 units / $4.03 million. It hasn't been released on DVD yet, so obviously it has a 100% Blu-ray share. 50/50 opened in third place, just as it did on DVD, as it sold 133,000 units earning $2.40 million. The film's opening week Blu-ray share was 45%, which is incredibly strong for a non-action film. If its share was 10 percentage points lower it would have still been a good start. Moneyball fell from second to fourth with 81,000 units / $1.97 million. After three weeks of release, it has sold 665,000 units and generated $14.40 million in Blu-ray sales, which is strong for this genre. The Lion King returned to the chart in fifth place with 48,000 units / $1.09 million for the week. After four months of release, the film has sold 3.7 million units and generated $98 million in sales. It's very rare for a catalog title to reach $100 million in total Blu-ray sales, so this is fantastic.

The only other new release to chart was Transformers Trilogy Box Set with 24,000 units / $949,000.

The overall Blu-ray market rocketed back to life this week growing week-over-week by 97% in terms of units and 102% in terms of dollars. It also grew compared to last year, albeit by smaller margins of 9% in terms of units and 26% in terms of dollars. DVD sales were not as fortunate falling a little bit from last week and substantially compared to last year. This helped the overall Blu-ray share climb to 44% in terms of units and 53% in terms of dollars, which is a huge improvement over last week and last year.

Next week there are a number of Blu-ray releases, but mostly for films that disappointed at the box office. Transformers: Dark of the Moon does have a 3D Blu-ray Combo Pack, but I'm unsure how well that will sell. Last year's best selling DVD was Beverly Hills Chihuahua 2, but the best selling Blu-ray was Red, which repeated on top with just 172,000 units. Hopefully we can beat that.

Edited by fmpro
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Week 6Rank Prev. Rank Title Units this Week % Change Total units Sales this Week Total Sales Weeks in Release1 (-) Drive 419,517   419,517 $8,386,145 $8,386,145 12 (-) In Time 306,373   306,373 $6,124,402 $6,124,402 13 (-) Transformers: Dark of the Moon 190,251   3,187,294 $3,822,142 $68,031,243 194 1 Real Steel 187,188 -76.67% 989,372 $5,239,406 $27,692,536 25 (-) The Thing (2011) 167,975   167,975 $4,029,711 $4,029,711 16 (-) Treasure Buddies 104,921   104,921 $2,655,556 $2,655,556 17 4 Moneyball 69,052 -14.86% 734,270 $1,311,307 $15,721,290 48 5 The Lion King 57,054 +18.93% - $1,251,201 - 8849 (-) Dream House 55,376   55,376 $1,245,412 $1,245,412 110 (-) To Kill a Mockingbird 43,462   43,462 $781,881 $781,881 1

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New releases dominated the Blu-ray sales chart with as many as four in the top five. (Transformers: Dark of the Moon is a bit of an odd case, but more on that in a second.) Drive led the way with 420,000 units / $8.39 million giving it an opening week Blu-ray share of 57%. This is a great opening compared to the film's theatrical run. In Time also did better on Blu-ray than it did on DVD earning second place with 306,000 units / $6.12 million for an opening week Blu-ray share of 54%. This is the type of film that should thrive on Blu-ray, so it is no real surprise it cracked 50%. Transformers: Dark of the Moon returned to the chart in third place with 190,000 units / $3.82 million for the week giving it a total of 3.19 million units / $68.03 million. It was able to get back into the top five thanks to the release of the 3D Box Set, but we don't have a breakdown between the new release and the previous Blu-ray release. Real Steel fell from first to fourth with 187,000 units / $5.24 million for the week giving it totals of 989,000 units / $27.69 million after two. The Thing rounded out the top five with 168,000 units / $4.03 million, which was 55% of total units sold. Its theatrical run and its home market debut is weak, but that Blu-ray share is strong.Treasure Buddies just missed the top five with 105,000 units / $2.66 million. Its opening Blu-ray share was 22%, which is low for the format as a whole, but strong for a live action kids' movie. Dream House managed ninth place, which is what it earn on the DVD sales chart as well. It sold 55,000 unit while generating $1.25 million in opening week sales giving it a Blu-ray share of just 38%. I was expecting more. To Kill a Mockingbird made its Blu-ray debut in tenth place with 43,000 units / $782,000. This is excellent for a catalog title and the studio should be very happy. Star Trek: The Next Generation also made its Blu-ray debut this week with The Next Level, which was right behind at 43,000 units / $648,000. This is excellent for a TV on DVD release, especially one that is this old and is merely a taste of future releases. The Big Year was further back in 14th place with 38,000 units / $894,000. Its hard to spin this number in a positive fashion, but its Blu-ray share of 31% is better than average for the genre. Finally, we get to The Double in 19th place with 26,000 units / $394,000. It also earned a Blu-ray share of 31%, but action films should perform better than that.The overall Blu-ray was strong compared to last week and last year. It grew 16% in terms of units and 3% in terms of revenue from last week, which is actually a little weaker than DVD sales grew from last week. However, its growth was more explosive when compared to last year up 79% in terms of units and 78% in terms of dollars. As usual, DVD sales were lower than last year, albeit by a more modest margin than we've seen in the recent past. The overall Blu-ray share was mostly steady compared to last week sitting at 44% in terms of units and 49% in terms of revenue. If it can maintain that level while we wait for the winter blockbusters to come out, I will be very happy.Next week we have good news / bad news. The good news is The Twilight Saga: Breaking Dawn, Part 1 comes out. The bad news is, The Twilight Saga: Breaking Dawn, Part 1 comes out. While the film should sell a lot of DVDs, I don't think its Blu-ray share will be great. Plus, it doesn't come out till Saturday, so only the first two days will count towards this week. On a more positive note, last year's new releases were terrible, both on DVD and on Blu-ray. In fact, the number one selling Blu-ray was Paranormal Activity 2 at just over 100,000 units. Breaking Dawn, Part 1 should top that. Hell, A Very Harold and Kumar Christmas could top that.

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