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18 minutes ago, marveldcfox said:

Any idea how Besson's film will do in Russia? 

Our distributor is hoping for billion RUB + gross.  $17 mln or more. I think they are too optimistic. Advertising is not strong and general audience is not excited. Probably around 600-700 mln RUB or $10-12 mln total.

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6 minutes ago, juni78ukr said:

Our distributor is hoping for billion RUB + gross.  $17 mln or more. I think they are too optimistic. Advertising is not strong and general audience is not excited. Probably around 600-700 mln RUB or $10-12 mln total.

Besson and team have been too bullish. That's the reason for its downfall in North America where it could have done 25+ with Imax and more PLF screens if released in mid August. The distributor in India is giving it a fairly wide release in 3 different languages as they own a multiplex chain. But I don't see much marketing or excitement. 

 

I am hoping it puts decent numbers...though I know what's going to happen.

 

 

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7 hours ago, marveldcfox said:

When is Besson's movie releasing?

August 10. Yesterday was russian premiere with Besson coming to Moscow. 

The second half of July was dreadful here. And August doesn't look good either. 

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