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Weekend Estimates (06/27-28)

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01 (02) ¥251,000,000 ($2.02 million), -04%, ¥1,180,000,000 ($9.6 million), Love Live! The School Idol Movie (Shochiku) Week 3
02 (01) ¥188,000,000 ($1.52 million), -29%, ¥695,000,000 ($5.7 million), Mad Max: Fury Road (Warner Bros.) Week 2
03 (03) ¥121,000,000 ($980,000), -30%, ¥1,015,000,000 ($8.2 million), Sea Town Diary (Toho) Week 3
04 (04) ¥99,000,000 ($800,000), -25%, ¥1,240,000,000 ($10.1 million), Tomorrowland (Disney) Week 4
05 (05) ¥78,000,000 ($630,000), -31%, ¥1,010,000,000 ($8.2 million), Prophecy (Toho) Week 4
06 (--) ¥60,000,000 ($485,000), 0, ¥60,000,000 ($485,000), Strayer's Chronicle (Warner Bros.) NEW
07 (06) ¥57,000,000 ($460,000), -26%, ¥230,000,000 ($1.9 million), The Pearls of the Stone Man (Asmik Ace) Week 2
08 (--) ¥50,000,000 ($405,000), 0, ¥50,000,000 ($405,000), Attack on Titan: Wings of Liberty [Anime Compilation] (Pony Canyon) NEW
09 (07) ¥49,000,000 ($395,000), -37%, ¥180,000,000 ($1.5 million), Ju-on: The Final (Showgate) Week 2
10 (08) ¥43,000,000 ($350,000), -36%, ¥1,225,000,000 ($10.0 million), Shinjuku Swan (Sony) Week 5
11 (10) ¥38,000,000 ($310,000), -28%, ¥2,690,000,000 ($22.0 million), Biri Gal (Toho) Week 9
12 (11) ¥35,000,000 ($265,000), -35%, ¥5,650,000,000 ($46.1 million), Cinderella (Disney) Week 10
13 (09) ¥34,000,000 ($260,000), -48%, ¥145,000,000 ($1.2 million), Ghost in the Shell: Evangelion (Toho Video Division) Week 2
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Usual Locations - Seating/Showtimes [43% of Market]

Saturday, 07/04

#Seats (% change), [#theaters/#showings] - Film (Week of Release)
403,887 (-), [139/1,256] - Avengers: Age of Ultron (NEW)
111,981 (-48%), [132/639] - Mad Max: Fury Road (Week 3)
90,687 (-25%), [66/331] - Love Live! The School Idol Movie (Week 4)
80,092 (-40%), [127/512] - Sea Town Diary (Week 4)
56,976 (-61%), [100/404] - Strayer's Chronicle (Week 2)
49,292 (-), [58/257] - Shaun the Sheep Movie (NEW)
48,168 (-32%), [126/340] - Prophecy (Week 5)
46,909 (-32%), [99/304] - The Pearls of the Stone Man (Week 3)
41,359 (-), [59/247] - Anpanman: Mija and the Magic Lamp (NEW)
38,788 (-50%), [130/263] - Tomorrowland (Week 5)
31,193 (-), [18/116] - Haikyu!! The Beginning and End (NEW)
29,720 (-38%), [71/200] - Ghost in the Shell: Evangelion (Week 3)
26,837 (-57%), [42/180] - Attack on Titan: Wings of Liberty [Anime Compilation] (Week 2)
22,981 (-22%), [40/149] - Ju-on: The Final (Week 3)
22,253 (-24%), [117/151] - Biri Gal (Week 10)
20,965 (-), [16/89] - Code Geass: Akito the Exiled - Chapter 4 (NEW)
20,607 (-32%), [119/138] - Initiation Love (Week 7)
20,258 (-39%), [37/145] - Still Alice (Week 2)
18,208 (-56%), [89/129] - Shinjuku Swan (Week 6)
17,304 (-), [19/91] - Blue Demon Ver. 2.0 (NEW)
15,703 (-18%), [106/106] - Crayon Shin-chan: My Moving Story! Cactus Large Attack! (Week 12)
15,093 (-19%), [103/103] - Detective Conan: Sunflowers of Inferno (Week 12)
13,544 (-), [18/75] - Anpanman 2014/2015 Film Double Feature (NEW)
13,127 (-), [17/76] - Child 44 (NEW)


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>Avengers: Age of Ultron finally reaches Japan and becomes 2015's widest release so far, but having so many seats and showtimes doesn't always guarantee a blockbuster hit (see: The Hobbit, The Amazing Spider-Man).

There are some mixed signs concerning the film this weekend.

-At the moment, pre-sales are good but not great (from what I'm counting, they're on par with Into the Woods right now).

-Last Friday's broadcast of The Avengers only earned a 9.4% household rating which is definitely mediocre leading up to the release of the sequel.

-The film also won't experience the 3D boost that the original film had in 2012, the last year when most films could easily earn 60/70%+ 3D shares. And with only a 27% 3D share in seats, a sub-20% 3D share is very likely.

-Love Live! The School Idol Movie is going to make it look close on Saturday since it's having even more stage greetings, and is currently outpacing it at various locations.

One notable plus leading into the weekend, though, is the film receiving a one-shot manga (covering why Tony Stark created the Ultron program) in Shonen Magazine this week, which is similar to the treatment given to Big Hero 6 back in December.

Avengers Age of Ultron should still handily win the weekend but a debut above ¥500 million isn't looking certain at this point, which would pretty disappointing and likely result it in finishing below the first film.
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Presales for Age Of Ultron is very impressive for IMAX and 4D screens but not so strong in other sides (especially 3D), at least for the cinemas I usually use to compare with other movies, but AoU gets a very wide release (1200+ screens and 400k+ seats at 5 chains) and this could make not so accurate my estimates. The Avengers opens at 500myen in 2012 but we must remember that the ER multiplier was 1,22/100 (6,3m$) while now is 0,81/100. Total for first Avengers was 3,6byen/46m$.

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Corpse Weekend Forecast (07/04-05)

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06 (--) ¥580,000,000 ($4.7 million), 0, ¥580,000,000 ($4.7 million), Avengers: Age of Ultron (Disney) NEW
02 (01) ¥280,000,000 ($2.3 million), +05%, ¥1,550,000,000 ($12.6 million), Love Live! The School Idol Movie (Shochiku) Week 4
03 (02) ¥131,000,000 ($1.1 million), -37%, ¥1,070,000,000 ($8.7 million), Mad Max: Fury Road (Warner Bros.) Week 3
04 (03) ¥84,000,000 ($685,000), -34%, ¥1,220,000,000 ($10.0 million), Sea Town Diary (Toho) Week 4
05 (--) ¥75,000,000 ($610,000), 0, ¥75,000,000 ($610,000), Anpanman: Mija and the Magic Lamp (Tokyo Theaters, Co.) NEW
06 (04) ¥62,000,000 ($505,000), -39%, ¥1,380,000,000 ($11.2 million), Tomorrowland (Disney) Week 5
07 (05) ¥59,000,000 ($480,000), -31%, ¥1,160,000,000 ($9.4 million), Prophecy (Toho) Week 5
08 (--) ¥50,000,000 ($405,000), 0, ¥50,000,000 ($405,000), Shaun the Sheep Movie (Tohokushinsha) NEW
09 (06) ¥42,000,000 ($340,000), -32%, ¥395,000,000 ($3.2 million), The Pearls of the Stone Man (Asmik Ace) Week 3
10 (--) ¥40,000,000 ($325,000), 0, ¥40,000,000 ($325,000), Code Geass: Akito the Exiled - Chapter 4 (Showgate) NEW

>Avengers: Age of Ultron has improved with its pre-sales, and they're comfortably above Cinderella's level heading into the weekend. It'd be surprising if it misses a ¥500 million debut now, I'd say, and ¥600 million could be within reach if pre-sales aren't misleading.

>Love Live! The School Idol Movie's pre-sales have once again increased over last weekend's pre-sales. Its pre-sales for Saturday are already over 50% of its overall available tickets for the day (they're dead even with Avengers: Age of Ultron at the usual locations). So, there's a pretty good chance it's going to experience another weekend increase, and if not, it'll have a minimal drop.

>Shaun the Sheep Movie could end up with a surprise debut this weekend. Its pre-sales are surprisingly solid and it's been ranking reasonably well online, too. I would predict a bit higher, but I can't recall the last film released by Tohokushinsha to make the Top 10 (much less near the Top 5). We'll see.

>The 10th position is up in the air, but I'm going with Code Geass: Akito the Exiled - Chapter 4. Last weekend's top debut,Strayer's Chronicle, is another contender but it's looking at a sizable drop this weekend, and ¥40 million is probably too high for it.

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Avengers: Age of Ultron played really, really well in the evening and definitely broke ¥400 million (around $3.5 million) in its first day (280,000-300,000 admissions). It ended up outpacing Cinderella's first day in ticket sales by ~35%.

Depending on how the film performs on Sunday, it'll possibly exceed ¥800 million ($6.5-7 million) over the weekend!

If that happens, and even if it's frontloaded (a multiplier below only 5 this time of year is very hard to miss, though), it could be looking at a gross above ¥4 billion (near $35 million), outgrossing the original film's ¥3.61 billion total by at least 10-15%!

 

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So Japan is probably following the rest of Asia with an increase for Age of Ultron over the original Avengers (local currency).

 

It's crazy that we will have at least 3 films break $1.4M this year, when only 3 film had ever hit that mark previously. Star Wars might make 4. 

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