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China Box Office Thread | Oppenheimer-August 30

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just a reminder, winter break will mostly start on Jan 15th (hence six new notable releases on Jan 15th, 16th) so SW7 has half its leg in students holiday, an advantage this fall's HLW movies (like A-M, Spectre, Martian) didnt have, although it lacks a complete opening weekend ...

Edited by firedeep
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On 13/11/2015 17:00:26, The Good Olive said:
2 hours ago, firedeep said:

just a reminder, winter break will mostly start on Jan 15th (hence six new notable releases on Jan 15th, 16th) so SW7 has half its leg in students holiday, an advantage this fall's HLW movies (like A-M, Spectre, Martian) didnt have, although it lacks a complete opening weekend ...

 

If KFP3 changes the release date to January 22 SW will be dead.

Edited by efialtes76
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58 minutes ago, The Good Olive said:

Saturday estimates
Mockingjay - Part 2:41.6M/73.8M
Our Times: 34.7M/73.8M

Spectre: 33.9M/469M
Transporter Refueled:27.5M/47.5M
A Fool:4.75M/9.2m
 

It looks like all the films have taken quite a hit this weekend.............but the latest Hunger Games film is not doing very well...is it?

Outside of North America, no one really cares for the Hunger Games franchise!

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5 minutes ago, mepal1 said:

It looks like all the films have taken quite a hit this weekend.............but the latest Hunger Games film is not doing very well...is it?

Outside of North America, no one really cares for the Hunger Games franchise!

Yeah, Spectre is dropping 75%, ugly drop.

And MJ2 will only make what last movie made, and this market is increasing 40%+

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57 minutes ago, jiangsen said:

Well if you're gonna go there... Hou Hsiao-Hsien and The Assassin won Best Director and Best Picture. Karena Lam won Best Actress for Zinnia Flower. 

Just surprise me, he is a good director. 

 

36 minutes ago, jiangsen said:

Our Times making a move today. 

Did u mean it will win MJ 2 today?

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2 hours ago, bangbingchan said:

Spectre lost more than 67% showtimes this  weekend.it's a very awkward open window for James Bond.But it's in China.You have to accept it.

The release window was fine, almost day and date with the world. Just the movie is not playing strong with the audience.

Edited by firedeep
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  • Show count:               A-M             Spectre
  • Opening Saturday ---- 37%  ---------- 44% 
  • Second   Saturay ------ 22%  ---------- 14% 
  • Show count drop ----- 41%  -------  68%

 

  • Per show attendance: A-M             Spectre     
  • Opening Saturday ---- 47  ---------- 57 
  • Second   Saturay ------ 43  ---------- 45 
  • Attendance drop ----- 8.5%  -------  21%

 

Apparently, in second weekend, audience much more wanted to see A-M than Spectre. That's what called WOM.

If people liked/loved Spectre but didnt have enough of it, the movie's second Saturday PSA would drop much less than 21%, maybe would even increase if show count were not enough.

 

In fact, if you give Spectre the same show count as A-M's (22%) in second weekend, its PSA would decrease to 40 people (maybe even less), a bigger drop (30%+) than 21%, compared with A-M's only 8.5%. (In other words, if A-M had the same show count on second Saturday, its PSA would probably be more than 47 (first Sat).).

 

Of course, with 22% show count, Spectre would make more box office (note: it wont make a big difference to theaters as other movies will lose audience), probably 33m x (40 x 22 / 14 x 45 ) = 46m.  But even 46m is much less than A-M's second Saturday of 61m. And Spectre had a bigger opening Sat.

 

  • (In that case, second Sat box office drop: A-M -44%: 108m to 61m;  SP -62%: 122m to 46m). 

 

Just to show the difference of legs/audience WOM between to the two movies.

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