China Box Office Thread | Oppenheimer-August 30

[A Marvel Fanboy]

10 minutes ago, No Prisoners said:

Pre-sales are still rolling in but for now it looks like

The 3 new releases will be

40m

22m

14m

BVS and Zoo may be flat tomorrow with 66% theater loss. They took to many screens away and fed them to the dogs

 

New (strong) releases always grab hefty screen count from (weak) holdovers. It's just how the theater distribution system works in China, not like in many other places where the distributors can slowly add or reduce the screen count. get used to it.

[POTUS 2020]

Ill never get used to stupidity

im alergic to it

[cannastop]

29 minutes ago, firedeep said:

It's pretty much a done deal, the notification should be released tomorrow.

OK, how do you know that? Forbes seems to agree with you, though.

[FranMan]

From the indication BvS could lose up to 80% screens by the weekend?

[Cynosure]

Around 70% of its showtimes, maybe more, yes. China is ruthless : the movie underperformed, has had poor WOM and is showing poor legs, so they're giving it the final blow. 

Edited March 31, 2016 by Cynosure

[Agafin]

5 hours ago, firedeep said:

IMO, Hollywood wouldn't see its down trend today in China, if they stick to the funny, pure-entertaining (you may as well describe it as 'noisey') blockbusters like TF, Ant-Man, Fast Furious 7, ZOO and TMNT2, instead of those dark, self-serious BVS, SW7, Spectre...

 

 

Wait, so you want HLW to start fully pandering to Chinese audiences? I'm pretty sure that China isn't that important to HLW (it's not even the most important market to Hollywood really).

[FranMan]

22 minutes ago, Cynosure said:

Around 70% of its showtimes, maybe more, yes. China is ruthless : the movie underperformed, has had poor WOM and is showing poor legs, so they're giving it the final blow. 

 

I wonder would it have helped if the movie was distributed by China Firm Co. 

[TigerPaw]

1 hour ago, No Prisoners said:

Pre-sales are still rolling in but for now it looks like

The 3 new releases will be

40m

22m

14m

BVS and Zoo may be flat tomorrow with 66% theater loss. They took to many screens away and fed them to the dogs

 

I hope there will be some competition where the 2nd in presales can catch up with the first, or else it is a boring weekend with no big tentpole films. 

[A Marvel Fanboy]

How do you know it's stupidity ? LOL

 

This distribution model in China allows a movie to [produce as much box office as possible in the shortest period of time]. The screen count of holdovers dropped, only because their per show attendance is significantly lower than that of openers. In other words, they are eliminated by the market. 

 

Film Bureau only manipulates when a film opens in theaters and how long it stays there but once the film is in theaters, the result is all the behavior of the market.
 

Movies can play for months in the States, which sometimes make the box office tracking interesting for some box office followers. But that does not automatically mean the model in the states is superior to that of other makerts like China. In fact, tracking a film's box office for months can be boring (and not worthwhile in the late run) for studios. In China, the release window of one month saves a lot of work for studios and distributors. To make a not so accurate analogy, in China, you spend one month and make 10 million, while in the States, you spend three months and make 10 million plus 3000 dollars. Whichever you choose, as long as you are happy.

 

Even for a very leggy film like Zootopia, the gross beyond the first month only counts for about 100m/1.4B=7%. For 90% of the releases, one month or two month in theaters, the difference is only less than 2 percent.

 

Movies in the States are usually contracted for a certain period of time. During the contracted time, the theater count can not be reduced, even if the PSA is signficant lower than that of other releases in the same theaters. As a result, the market is restrained, not running at its full potential. In China, there is no such problem: as soon as its competitive power falls  behind, a movie moves way to newcomers.

 

In fact, the per screen attendance in China (1.26B admissions on 30000 screens in 2015) is already higher than the States (1.32B adms on 40000 screens in 2015). And China's advantage of this will only gets enhanced, thanks to this very model. It may sound weird to you but we, China, has the better usage of theater screens. 

 

Agreed or not, as long as you are happy.

[Cynosure]

And the fact that they allowed an extension for Zootopia shows precisely that they are not stupid. I'm willing to bet such extensions for the few leggy movies will be getting more and more common.

[Olive]

Friday to Sunday proj.

BvS  17, 27, 24

Zoo  10, 25, 26

[Bluebomb]

1 hour ago, firedeep said:

How do you know it's stupidity ? LOL

 

This distribution model in China allows a movie to [produce as much box office as possible in the shortest period of time]. The screen count of holdovers dropped, only because their per show attendance is significantly lower than that of openers. In other words, they are eliminated by the market. 

 

Film Bureau only manipulates when a film opens in theaters and how long it stays there but once the film is in theaters, the result is all the behavior of the market.
 

Movies can play for months in the States, which sometimes make the box office tracking interesting for some box office followers. But that does not automatically mean the model in the states is superior to that of other makerts like China. In fact, tracking a film's box office for months can be boring (and not worthwhile in the late run) for studios. In China, the release window of one month saves a lot of work for studios and distributors. To make a not so accurate analogy, in China, you spend one month and make 10 million, while in the States, you spend three months and make 10 million plus 3000 dollars. Whichever you choose, as long as you are happy.

 

Even for a very leggy film like Zootopia, the gross beyond the first month only counts for about 100m/1.4B=7%. For 90% of the releases, one month or two month in theaters, the difference is only less than 2 percent.

 

Movies in the States are usually contracted for a certain period of time. During the contracted time, the theater count can not be reduced, even if the PSA is signficant lower than that of other releases in the same theaters. As a result, the market is restrained, not running at its full potential. In China, there is no such problem: as soon as its competitive power falls  behind, a movie moves way to newcomers.

 

In fact, the per screen attendance in China (1.26B admissions on 30000 screens in 2015) is already higher than the States (1.32B adms on 40000 screens in 2015). And China's advantage of this will only gets enhanced, thanks to this very model. It may sound weird to you but we, China, has the better usage of theater screens. 

 

Agreed or not, as long as you are happy.

In most Asian markets, the above applies albeit at a slower pace. It's whatever movie drives the market will stay for a longer period in theaters while weaker films are axed.

 

N.American box office subscribes to the idea that leggy films make money over a very long period of time but China and almost every Asian market aside from Japan cut films as soon as they start showing weakness in admissions. China's model works for China because they have to entertain a lot more films than just Hollywood while N.America doesn't need to rely on foreign language films to make up its core box office. I believe culture also plays a role in how films are advertised and released. In China, it's always on the go while N.America is more relaxed and this allow leggy films to build up their grosses.

[Emirazza]

Will BvS make at least $100M in China? Or more?

 

[seduh]

great for Zootopia that they allow it 2 more weeks. It won´t make a lot of money but $10 for sure, and it needs every penny to get to 1 billion

[Bishop54]

57 minutes ago, Emirazza said:

Will BvS make at least $100M in China? Or more?

 

$100M doesn't look likely at this point?

[efialtes76]

4 hours ago, No Prisoners said:

Pre-sales are still rolling in but for now it looks like

The 3 new releases will be

40m

22m

14m

BVS and Zoo may be flat tomorrow with 66% theater loss. They took to many screens away and fed them to the dogs

 

Zootopia may be flat but BvS...

BvS presales dropped from 5.26M to 3.85M

Zoo stayed flat(1.86M to 1.81M)

 

Edited March 31, 2016 by efialtes76

[POTUS 2020]

6 hours ago, efialtes76 said:

Zootopia may be flat but BvS...

BvS presales dropped from 5.26M to 3.85M

Zoo stayed flat(1.86M to 1.81M)

 

PS multi is bigger on friday. It will get close to flat, within 10%

[POTUS 2020]

8 hours ago, Cynosure said:

And the fact that they allowed an extension for Zootopia shows precisely that they are not stupid. I'm willing to bet such extensions for the few leggy movies will be getting more and more common.

They have closed movies on the 30th day that made 5-10m in the previous week. It's protectionist stupidity.

How about the US trims 20% of Chinese imports to cut the trade deficit. That's about 5 million people to become unemployed. 

Trump for president! Put an an end to this BS. Im talking about more than just BO of course

Edited April 1, 2016 by No Prisoners

[EVANGELyang]

11 hours ago, Olive said:

Friday to Sunday proj.

BvS  17, 27, 24

Zoo  10, 25, 26

So Zoo still has a shot to surpass BVS at least one day this weekend. Bravo!

[A Marvel Fanboy]

hahaha, I think most Chinese people would love to see Trump ascend the President of US. 

Edited April 1, 2016 by firedeep