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BOXOFFICE.com Twitter Futures: 'Jack the Giant Slayer'

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Full Article: http://www.boxoffice...er-for-26-or-27



One of last year's highest profile release changes was that of director Bryan Singer's Jack the Giant Slayer (then titled Jack the Giant Killer). At one time slated for a summer release on June 15, 2012, Warner Bros. decided to push it all the way back to March 1, 2013. The hope, at the time, may have been to steer away from Snow White and the Huntsman--an eventual box office success. Whatever the reasoning, the studio's luck with the modernized fantasy only keeps getting worse.


For a five-day tracking period that began on February 1 (four weeks from Jack's release), the flick totaled only 536 tweets with a 9.8-to-1 positive-to-negative ratio. That's concerning for a fairly big budget fantasy film with a not-unrecognizable cast, a well-established director, and the hope of culling fans from series like The Lord of the Rings (as shamelessly evidenced by Ian McKellen's voice over in the trailer seen below this article).


How does Jack the Giant Slayer stand up against similar movies during their corresponding five-day Twitter performances one month out from release? See for yourself:

Edited by ShawnMR, 07 February 2013 - 12:35 PM.

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