Painful, but needs to be mentioned: if #TheFlash ends up within the projection,since studio just keeps half share from #BoxOffice global grosses, it won’t even pay its total 150M marketing campaign.
WB would have lost less money releasing it on Max or not releasing it at all.
1/3 https://t.co/GPpx5ReSvO

— Luiz Fernando (@Luiz_Fernando_J) June 25, 2023