On the day it hit digital, just 23 days after hitting theatres, #TheColorPurple grossed just 142k over 1.178 theatres on 4th TUE at US #BoxOffice, dropping harsh -66.3% from previous TUE.
— Luiz Fernando (@Luiz_Fernando_J) January 17, 2024
With a 100M price tag not including marketing, It hits a 58.3M cume in the US.
Eyeing a… pic.twitter.com/NGA07ZpMUQ