Warner Bros’ major ‘BARBIE’ marketing campaign was internally called ‘Operation Barbie Summer’ and prep began from January.

The film is estimated to become one of WB’s biggest hits ever.

(Source: https://t.co/NqbWLsTcuT) pic.twitter.com/2ld24uTRGa

— DiscussingFilm (@DiscussingFilm) July 24, 2023