No trailers! No promo! Just one poster and the power of the brand!
In #Japan’s #BoxOffice,beloved #StudioGhibli made a splash (and saved a lot of money) as anime #HowDoYouLive had strong 3.1M FRI Opening Day!
WOM just ok, audiences giving it a 3.8⭐️
Eyeing a 10M-13M 3-day weekend pic.twitter.com/qyMFwa9yZQ

— Luiz Fernando (@Luiz_Fernando_J) July 14, 2023