686k US households streamed #Cruella on #DisneyPlus over #MDW.

That's 37% less than the number who streamed Mulan over Labor Day Weekend. (Mulan did not get a theatrical release.)

Are you seeing #Cruella on the big screen? pic.twitter.com/SnAYgICsvD

— Samba TV (@samba_tv) June 1, 2021