$4.5M of total $12M pre-show gross for #Dune2 (38%) came from IMAX scrns. Add in PLF and more than half of #boxoffice so far has come from hardcore #Dune fans wanting that higher-priced premium experience! Fantastic early buzz will fuel FRI/SAT/SUN biz & spark repeat sales! pic.twitter.com/OzTQOT2msu

— Gitesh Pandya (@GiteshPandya) March 1, 2024