This is wild.

Execs at AT&T (which owned HBO at the time) asked the GAME OF THRONES showrunners to shoot episodes vertically so viewers could watch them on their phones (!!!!!???).

AT&T also pitched "snackable mini-episodes of the series." https://t.co/Bo9i3x8rTe

— Zack Sharf (@ZSharf) February 23, 2024